SuperMedia October 2010 Newsletter
October 1, 2010
Dear Valued Client,
It’s all about your business information and how we get it in front of your current and future customers.
If you provide it, we will get them to come.
Last month our new and improved local search site, Superpages.com®, launched to rave reviews from
customers and clients for its much more user-friendly approach and an improved logic that simplifies the search experience for customers and delivers more relevant, ready-to-buy customers to clients.
So, how can you help make sure customers choose you over your competitor? Go to your business listing on Superpages.com – you already have one – and fill in your key business information:
- products and/or services
- specialties
- locations
- hours of operation
- contact information
Provide us with any coupons and photos. Ask current customers to write reviews and rate your business. This is the information customers are looking for when choosing a reliable business like yours. If you prefer, contact your Media Consultant directly and he/she will gladly fill it in for you. Best of all, doing this is at no additional cost for you!
One last point, last week Scott Klein resigned as Chief Executive Officer and Peter J. McDonald was appointed interim CEO. SuperMedia will continue to provide you with innovative and industry-leading products and services with exceptional results.
As always, if you have questions, comments or concerns, please contact me directly at [email protected]. We will respond to every e-mail received.
Best regards,
Sandra Crawford Williamson, Chief Marketing Officer, SuperMedia
October 2010 Features
Win an iPad®
Every day we provide the latest relevant marketing information for your small business. I encourage you to “Like” SuperMedia on Facebook and follow us on Twitter to receive information that will help you get more customers. While on our Facebook and Twitter pages enter our sweepstakesi for your chance to receive an iPad® so you can manage your business while on the go. Good luck!
Lights! Camera! Good Guys!
SuperGuarantee® Good Guys recently appeared in Dallas, Tampa and Providence talking about the consumer benefits of the free SuperGuarantee program and provided tips on teen driving, building the perfect resume and installing hardwood floors. Click here to see our good guys in action.
Clients who are covered by the SuperGuarantee should use the program as a key difference between you and your competition. When your customers sign up for the free SuperGuarantee program, they can also enter to win the $5 million sweepstakesii giveaway at superspendingspree.com.
And remember, all clients benefit from the SuperGuarantee with increased preference and usage of our Superpages book.iii
SuperMedia clients more visible to consumers ready to buy
We are using the latest technology – QR Codes – on our Superpages® book and Superpages Direct Mail to help find our clients anytime, anywhere. The QR Codes allow consumers to download our free Superpages mobile application, register for our free SuperGuarantee program and view local online coupons.
Scan me to download our mobile app
iNo purchase necessary. Void where prohibited. See Official Rules http://supermediarules.com for details. Ends 10/24/10.
iiPaid as an annuity. No purchase necessary. See official rules for odds and complete details. Ends 3/31/11.
iii2009 Gallup and 2010 Burke Research results in measured cities supported with advertising.
