Build stronger relationships with superior customer communication
Happy customers are the key to success for your small business. They make more purchases, show more loyalty, and advocate for your business via word of mouth and positive reviews.
Excellent communication is the key to cultivating satisfied patrons. Yet, for many small businesses, customer communication can feel like an overwhelming burden. Staying on top of messages received via email, texts, voicemail, chat, and DM can consume lots of time each day, and responding quickly is a challenge when your to-do list is a mile long. When previous customer interactions take place over more than one channel, it can feel impossible to keep track of details and find the information you need.
That’s where Thryv can help. As a do-it-all software solution for managing small businesses, Thryv offers customer communication tools that let you communicate with everyone seamlessly across channels to build stronger relationships and create happier customers.
How to improve customer communication
Enhancing communication with customers comes down to four key practices.
Be consistent
Interacting regularly with customers and prospects is the key to building trust and making them feel special. You want to be a gentle but continuous presence in your customers’ lives, continually reminding them of their need for your products and services and presenting offers that encourage them to act now.
Make it personal
A 2021 study by McKinsey & Company reports that 72% of customers expect companies they do business with to “recognize them as individuals and know their interests.” That means the more you can personalize your customer communications, the stronger your customer relationships will be. Using first names in messages, offering recommendations based on their interests, and honoring birthdays and milestones are great first steps toward more personalized communication.
Eliminate silos
With so many ways to communicate today, it can feel almost impossible to keep track of customer conversations that take place over multiple channels. Too often, a customer’s information and history of activities is tied up in information silos. When you have separate solutions for email, text, DMs, web chat, and voicemail, it’s challenging to keep details straight and time-consuming to link them all up in a unified view. A customer communication platform that unifies messages from all channels will save you tons of time and improve interactions with customers in many ways.
Automate tasks
As your business grows, it’s simply impossible to keep delivering consistent, personal communication without automating basic tasks. Communication software that can automatically send texts and emails, track every customer interaction, and update CRM files will let you grow your business while streamlining your communication efforts.
Customer communication tools from Thryv
Thryv is an end-to-end small business management platform that delivers fully automated business software solutions. From marketing apps for auto services to scheduling software for dentists and CRM software for nonprofits, Thryv delivers comprehensive tools in a single solution that’s accessible anywhere on any device.
Thryv Command Center provides customer communication management software that allows easy interactions with customers while effortlessly capturing details and managing conversations across all channels in one place.
- Centralized Inbox. Thryv provides a unified inbox that combines messages across all channels – email, text, chat, social, and phone. From a single screen, you can view and respond to messages from every customer message, while customers can still use their channel of choice to communicate with you. The ability to see a history of past interactions for each customer across every channel ensures that you and your team will have accurate historical information every time you’re in touch with customers.
- TeamChat. Thryv’s tool for team chat lets you easily connect with your team to communicate updates instantly, send files, mark up, and share photos. Create chats on different topics to streamline communication and decision-making.
- Phone and video calls. Thryv integrates phone calls, video calls, and video chat on the same customer communication platform to provide more ways to stay in touch with customers.
- Voicemail transcriptions. With transcriptions of every voicemail delivered to your central inbox, you can easily keep track of customer details that are otherwise buried in voicemail messages.
More communication solutions from Thryv
Along with Thryv Command Center, the Thryv platform provides additional tools for managing customer communication more easily.
- Email and text marketing. Thryv’s marketing tools automatically send emails and texts to customers. Compose a message using Thryv’s massive library of ready-to-send emails and text message templates. Schedule your messages with just a few clicks and let Thryv automatically add personal details and send the message at the optimal time.
- Customer database (CRM). Thryv’s powerful CRM system enables better customer communication by easily keeping customer information organized and automatically updated. The CRM tool lets you create a customized view of each client based on what’s important to you. Find, filter, tag, and track your contacts easily as you communicate across all channels.
- Online review management. When customers post comments and reviews online, Thryv automatically notifies you so you can respond quickly.
- Customer portal. Thryv provides an online portal to enhance customer experience where customers can securely message your staff, access account information, schedule appointments, upload files, and make payments.
- Social media management. Simplify customer communication on social media with a tool that lets you post to all your accounts from one location. Let Thryv’s AI-power tools create posts and customize them for each social network.
In addition to customer communication solutions, the Thryv platform features comprehensive tools or small business that include scheduling software, invoicing software, marketing campaign management tools, payment processing software, and so much more.
Why choose Thryv?
Whether you’re looking for software for government agencies, apps for electricians, digital tools for locksmiths, or software for hvac companies, you’ll find all the capabilities you need with Thryv.
- A single login. Thryv offers comprehensive software on a single platform, with one dashboard and one login. That means you no longer need to log in to multiple apps all day long.
- Access everywhere. With Thryv’s cloud-based platform, you can access your small business tools from anywhere, on any device, anytime.
- Strong security. Thryv protects sensitive information with advanced data encryption and customizable account access controls.
- Unmatched support. Thryv provides unlimited, 24/7 support from a team of specialists who have both technical expertise and small business know-how.
- Integrated tools. Thryv integrates seamlessly with dozens of productivity apps you’re already using – from Gmail, Yelp, and Yext to QuickBooks, Indeed, and MailChimp.
