Find customers faster with Google Business Profile management
Google Business Profile is a free tool from Google that offers a snapshot of your business. It contains information about your business that customers might see when they search on Google for the kinds of products and services you offer. By feeding it fresh and accurate information, your profile can be a powerful tool for helping customers find you faster – which is why Google Business Profile management is so important.
Google Business Profile management involves several best practices that may move you higher on the list of results that users see when searching for businesses like yours. From meticulously filling out and updating information to frequently uploading photos and posting content, these practices help Google decide how relevant your business is to a user’s search. Unfortunately, these same practices can also be quite time-consuming. That’s where Thryv can help.
As a do-it-all platform for managing small businesses, Thryv offers automated tools to help you set up and maintain your profile with ease. With Thryv, you can maximize the impact of your Google Business Profile while minimizing the time needed to maintain it.
Best practices for Google Business Profile management
Follow these best practices to get the most value from your free Google Business Profile:
- Claim your listing: This is the first step in reaping all the benefits of a Google Business Profile. You’ll need to provide a bunch of information about your business. You may also need to troubleshoot your listing to address any address errors, multiple listings, listing suspensions, or duplicates – where someone has already created a profile for your business.
- Fill out information: You want to be meticulous with the information you provide and keep it up to date. Completing and continually refreshing every aspect of your Google Business Profile will help Google to rank you higher in search results and the Google Map Pack – the three top listings which may appear alongside a Google map.
- Optimize the copy: While you won’t have complete control over all the copy in your Google Business Profile, you can provide the exact copy for the “From the Business” description. It’s best to use all of the 750 characters you’re allowed, but to keep key information in the first 250 characters. You should also use keywords that potential customers might search for to find businesses like yours.
- Post photos: Posting photos of your products, services, staff, or brick-and-mortar location help potential customers see what your business is all about. Regularly posting and geo-tagging photos every week shows Google that you’re active with your profile, which can positively impact your search ranking.
- Post content: Google Posts are updates you can create to communicate with potential customers who are using the local panel on Google Search and Google Maps. Like social media, these posts are great way to make announcements, promote events, or offer discounts. Just like posting photos, regularly submitting Google Posts can have a positive effect on your ranking.
- Get reviews: Your Google Business Profile will also include any reviews that customers have posted. These can be invaluable in building credibility with potential customers. The best way to add more reviews to Google is to simply ask every customer to leave a review for you.
Google Business Profile management software from Thryv
From moving business software and software for nonprofits to roofing business software and software for groomers, Thryv provides all the tools small businesses in every industry need to communicate effectively, manage day-to-day tasks, and grow the business.
Thryv’s Google Business Profile management tools automate much of the process of keeping your profile updated and fresh. With help from Thryv, you can:
- Effortlessly and instantly claim and manage your Google Business Profile listing and get in front of local searchers. As a global Premier Partner, Thryv’s Google Business Profile management tool removes the time-consuming verification process to give you ownership of your info fast.
- Optimize your listing by including essential items like hours of operation, available products/services, images, attributes, categories, and more to help customers quickly find the information they need.
- Create a seamless experience that encourages customers to book your services on Google and post five-star reviews.
- Automatically push and update your latest information to Google Business Profile and 60+ other destinations.
- Continually improve your profile with in-depth performance analytics.
Thryv also offers a Google Business Profile Managed Service that includes daily management and optimization of your listing by a team of experts. From aligning your profile and calls-to-action with your website to posting enriched content, our managed service can help you improve engagement, boost local rankings, and convert more visitors to customers.
What else can you do with Thryv?
Along with Google Business Profile management, Thryv offers comprehensive tools for managing your small business more easily and efficiently. With Thryv, you can:
- Simplify communications with Centralized Inbox, use one screen to view and respond to messages from 12+ channels, including email, text, DM, social, web chat, voicemails, and more.
- Update your team with TeamChat software.
- Automate text and email marketing with software that personalizes and sends each message at the right time.
- Create and send estimates and invoices online, making it easier to communicate with clients and get paid faster.
- Impress customers by giving them more ways to pay.
- Ask for reviews automatically, give customers convenient Google Reviews links, and respond in a timely way to every review.
- Give clients self-service options on a secure online portal.
- Automate scheduling with appointment booking software that allows customers to view your calendar online and book their own appointments.
- Send appointment reminders automatically to prevent no-shows and last-minute cancellations.
- Simplify social media by posting to all accounts from one dashboard and creating content with help from a library of ready-to-send posts.
- Eliminate paper clutter and disorganization with software that lets you request, share, store, and sign documents online.
- Run smart advertising campaigns across multiple channels.
- Build and manage a mobile-friendly website with Thryv’s website builder.
- Get more from your marketing budget with real-time analytics.
Why Thryv?
From managing online listings to simplifying scheduling and streamlining communications, Thryv’s do-it-all platform brings greater efficiency and organization to small businesses everywhere.
As a cloud-based solution, Thryv gives you access to your business tools from any location, on any device – smart phone, tablet, laptop, or desktop. Thryv integrates easily with QuickBooks, Zoom, MailChimp, Gmail, PayPal, and dozens of other productivity apps, so you can continue using the software you already know. Advanced data encryption and customizable account access controls keep customer data secure and business information protected. Unlimited support is available 24/7, giving you access to live experts who understand the ins and outs of Thryv’s software and who know how to use it to solve business challenges large and small.
