Improve SEO for small businesses with less time and effort
When you’re running a small business, search engine optimization (SEO) isn’t likely at the top your list of things to do on any given day. Yet, the tasks of SEO for small business – optimizing your website, enhancing business listings, and garnering online reviews – can yield enormous benefits by connecting you to local customers and driving more people to your website.
As a do-it-all platform with software for managing small businesses, Thryv offers a variety of tools that help to simplify SEO for small business. With Thryv, you can quickly and easily build more credibility with search engines to boost your rankings and help customers find you faster.
How to improve local SEO for small business
Whenever someone within your business area goes online to search for the kind of products and services you offer, you want your business to be at the top of that list. Here are the keys to making that happen:
- Claim your business listings: When you claim your business listing on Google, Yelp, Bing, and other business listing websites, you’ll generate more referral traffic and make your business discoverable on search results and Google Maps Packs – the maps that pop up when you’re searching for local businesses. Claiming your listing involves making sure all the information is correct and adding photos, posts, and reviews.
- Keep your listings consistent: Search engines will doubt your credibility if your business information changes from site to site. That’s why it’s important to keep things consistent on the 60+ major listings websites.
- Keep your business listings fresh: Business listings are never “set it and forget it.” When you update your listings and add new content, search engines will be more likely to rank you higher when people search for businesses like yours.
- Ask for customer reviews: Because search engines want to provide the best results possible, they’re more likely to rank a business highly when it has lots of great reviews from customers.
- Deal with negative comments: Responding to negative reviews can help to potentially win back a disgruntled customer. It also lets search engines know that you are actively engaging with customers, which may impact your search rankings.
Managing SEO for small businesses with Thryv
Built to help small businesses succeed and grow, Thryv offers the tools, technology, and automation to help you work more efficiently and manage your business more easily. Our platform includes solutions for streamlining communication, automating daily tasks, and attracting new customers.
Our tools for managing SEO for small business include:
- Enhanced business listings management. Manage all your business listings with one simple tool so customers can find you more easily on Google, Facebook, Yelp, Yahoo, Nextdoor, and Yellow Pages. Enhanced listings with valuable information and get insights that let you know which listings are bringing in the most customers.
- Reviews management. Automatically ask for reviews after each transaction. Give customers a convenient link to post comments directly on your business listings. Monitor reviews on major sites and respond immediately to both positive and negative comments.
- A website builder. Build a modern, mobile-friendly site that follows best practices for SEO for small business.
- Marketing management tools. Run more effective SEO, search, and paid ad campaigns with real-time insights about your audience and your marketing performance.
What else can you do with Thryv?
In addition to software for SEO for small business, Thryv offers comprehensive tools that bring more efficiency to every aspect of your business.
- Invoicing and estimates: Generate estimates and invoices in seconds. Allow customers to instantly approve estimates, sign invoices, and pay their bill online.
- Digital payments: Offer customers more ways to pay, with safe and secure payment options that you can process and track quickly, from anywhere.
- Scheduling and calendars: Empower customers to go online anytime to book or request an appointment at times you make available. Thryv automatically sends reminders to prevent no-shows and synchronizes calendars for your entire staff.
- A unified inbox: View all your messages from multiple channels in one place so you’ll never miss a call, email, or DM again.
- Customer database (CRM): Manage and organize all your customer information in one place. Easily view all interactions from appointments to payments and communications for each customer.
- Social media management tools: Post and track performance of all your social accounts from one dashboard. Use a library of rich content, ready-to-use templates, and stock images to create content quickly.
- Email and text automation software: Create text and email templates that Thryv will automatically personalize for each customer and send at the right time with marketing automation tools.
- Online document storage: Securely request, share, and store documents online. Use fast search functions to find any file in seconds.
- A client portal: Give customers a secure place online where they can make payments, upload files, schedule or reschedule appointments, get directions, and access account information without needing to involve you or your team.
Why Thryv?
Over 100,000 customers across the country rely on Thryv’s comprehensive software tools to run their businesses more smoothly. From marketing software for realtors and scheduling software for dentists to roofer software for managing search marketing, Thryv provides the tools that help small businesses succeed.
With Thryv’s do-it-all software, you can:
- Access software everywhere. Use Thryv anywhere your day takes you, on any device – mobile phone, tablet, laptop, or desktop. Be more productive by keeping the tools you need always at your fingertips.
- Simplify your day. With Thryv’s comprehensive platform, you no longer need to log into a dozen different software platforms throughout the day. One login gives you access to everything you need on the Thryv platform.
- Get unlimited support. Access support 24/7 from a client care team that possesses both technical expertise and small business know-how.
- Keep using your current solutions. Thryv integrates easily with all the tools you already use: QuickBooks, Zoom, Gmail, Constant Contact, Yext, PayPal, and dozens more.
- Keep your data safe. Advanced data encryption and customizable account access controls keep your documents and your customers’ data protected from theft, loss, and leaks.
What is SEO?
SEO, or search engine optimization, is the practice of optimizing a website to improve its visibility on search engine results pages (SERPs). This involves using strategies and techniques to increase the quantity and quality of organic (non-paid) traffic to the website. SEO focuses on improving content relevance, keyword usage, site structure, and link building.
