5 Award-Winning Advertising Tools for Small Businesses

We have exciting news… Thryv was named one of G2’s Top 50 Best Marketing and Digital Advertising Software Products for 2025, and we’re grateful to be recognized as one of the best marketing solutions for small business owners.

But our work doesn’t stop there. We don’t just want to give you tools to promote your business. We want to provide proven strategies to get the most out of your marketing software.

This post will break down the tools that got us recognized as one of G2’s Top Software Products for 2025. We’ll show what each feature does and how it can transform marketing campaigns at your small business. Let’s get started.

Award-Winning Advertising Tools for Small Businesses

Here are the top marketing and digital advertising tools that our platform offers. Let’s look at how each one works, then discuss how you can use it at your business.

1. Enhanced Local Listings

Local listings are online profiles that showcase your business on sites like Google, Yelp, Angi, and more. These profiles share information about your company, making it easier for search engines (Google) to find and for customers to research your products and services.

Here’s an example of what a local listing looks like: 

As you can imagine, there are dozens of sites like this one where you can create a business profile — in fact, I reviewed about 50 of them here. With so many options available, you can significantly increase your business’s online presence. However, the catch is that you need to keep your listings updated and accurate over time. That’s hard to do if you manually jump between apps and check on each individually.

Thryv’s enhanced local listing tool solves this problem by connecting online listing profiles together. You can update them all at once rather than doing each one individually. It’s fast, efficient, and ensures your contact data stays accurate over time. 

Thryv also has a reporting feature that measures the performance of these channels. Through trackable phone numbers, you can see how many people contacted you through different business listing websites. That way, you can scale up your advertising efforts on your most popular platforms, leading to more engagement with your business. 

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2. Social Media Management

Social media is one of the best marketing channels to promote your business. You can use paid ads to reach new audiences or nurture your existing followers with organic (free) content. 

While social media presents a huge opportunity for small businesses, it also comes with the same challenges as local listings. The more active you are on these channels, the harder it is to manage all your accounts and keep up with viral trends. 

Most business owners don’t have the time to log into social media every day, let alone post new content, respond to comments, and keep up with the latest TikTok trends. They need a tool that does some of this for them so they can continue to focus on their business without letting timely marketing opportunities slip.

Here’s where Thryv’s social media management tool comes in handy. It connects your social pages together and lets you post from each account. You can schedule posts ahead of time, creating a calendar of content that’s automatically published each month. 

Our tool also has an AI assistant that helps you write social media content faster. It suggests captions and hashtags and rewrites posts to sound exactly how you want them to. It’s an incredibly handy feature when you need a little inspiration to kickstart your marketing campaigns.

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3. Search Engine Optimization

While marketing and advertising are all about getting the word out about your business, isn’t it nice when customers come to you instead? 

Search engine optimization (SEO) does this for businesses, big and small. Most people discover local brands through search engines like Google. SEO means updating your website, local listings, and social media profiles so you appear at the top of your customers’ searches. 

In other words, if I manage an HVAC company, I want my business to appear in searches like “best HVAC near me” or “top HVAC company in [location].” 

Thryv’s new SEO tools help small businesses appear in local searches like these. Our experts optimize your website and Google Business Profile with keywords that help you outrank your competition in search results. We also create content for your site and track performance over time with a complementary monthly highlights report (below). 

This service is great for business owners who don’t have time to research keywords or write blog posts each week. Instead, you can focus on running your business while our team grows your online presence for you.

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4. Reputation Management Software

Did you know 96% of consumers read online reviews when searching for local businesses? 

That means you can’t just appear at the top of search results. You need good reviews to get people interested in your business and trust your products and services. You must also respond to negative reviews to show customers you care about their experience.

Tip: Try our Free Online Presence Scanner to see what people are saying about your business. 

Good reviews are great for SEO. If you want to appear in those “best of” searches (ex. “best plumber near me”), then you need to have a lot of positive reviews for your business. Typically, brands that follow SEO practices and have numerous good reviews appear at the top of Google’s search results. 

You can make reading and responding to customer reviews much easier with Thryv’s reputation management software. This tool builds credibility by replying to reviews, scanning profile ratings, and collecting customer feedback. We also provide a free tool that helps you ask for reviews on your Google Business Profile. 

Like the other solutions on this list, Thryv’s reputation management tool saves you time. It notifies you when new reviews are left and provides automations to follow up with customers. That way, you can generate a steady stream of reviews that catapult you to the top of Google’s search results. 

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5. Website Builder  

It’s hard to market your business online without a website. Believe it or not, building a website is a lot easier than you think. With drag-and-drop tools and customizable templates, you can create a professional-looking site without hiring a developer or learning how to code. 

Thryv provides a website builder specifically designed for small businesses. It offers over 20 customizable themes and dozens of stock images to add your personal touch. It’s also automatically optimized for mobile, so your site will look good no matter what device it’s viewed on. 

If building your own site still seems like a hassle, you can have our website design team build it for you. They’ll help bring your vision to life and create a user-friendly and optimized site for SEO. 

Regardless of what you choose, you’ll also get access to in-depth reporting tools that measure website performance. You can track your site’s performance over time, including how many people engage with it, what pages are most popular, and where you stand regarding keyword rankings. This information helps you improve your site so you can convert website visitors into active buyers for your business. 

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Build an Award-Winning Ad Campaign

If you want to build an award-winning marketing campaign, you need the right tools at your disposal. We’re thrilled to be named one of G2’s Top 50 best marketing and digital advertising software products for 2025 because we’re helping small business owners build and promote their businesses. The tools listed here are some of the top products from our Marketing and Business Center platforms, but there’s much more to discover on our website. Click here for more tools to help you grow your business and create effective marketing campaigns this year.