10 AI Tools That Small Businesses Should Use Today

ChatGPT is arguably one of the best AI tools available. It can answer questions, create templates, and help reduce your team’s workload. It’s no surprise it has sparked a wave of new software that has reshaped modern business.

But now the dust is settling, and the cream is rising to the top. There are tons of AI tools that small business owners can use to improve their workflow and attract more customers.

This post will break down the best AI tools for small businesses. We’ll explain what each one does best, how much it costs, and what we like about each. We’ll also cover a list of AI-powered marketing tools you can use to drum up more customers for your business.

Best AI Tools for Small Business

Here are the best AI tools for small business owners. Check out the key details via the dropdown menus, and read what we like about each in the summary.

1. Thryv Online Presence Scanner

Best For: Reputation Management

Thryv’s Online Presence Scanner creates a detailed report of your brand’s digital reputation. It ranks how easy it is to find your business on search engines, book appointments on your website, and discover your social media content. It also shows you what your business looks like on directory sites like Yelp and Angi. You can see reviews for your business and compare your overall score against the industry standard.

What we like:

• It’s a quick and easy-to-use reporting tool that provides an in-depth overview of your business.
• The Listings section shows you information stored across over 50 business listing websites.

Price: Free

2. Katch

Best For: Scheduling

Katch is an AI assistant that helps you schedule meetings and book appointments for your business. It integrates with Gmail and Google Calendar, so you can create new meetings directly from your emails. Like the example above, users loop the AI’s email address into their conversation and then ask it to perform tasks. The AI can search your calendar app for available meeting times, or you can instruct it to book meetings at a specific time and date.

What we like:

• Katch works with WhatsApp. You can direct message its AI within the app to book meetings on your calendar.
• The WhatsApp integration has an audio assistant. You can send it voice messages, and the AI will interpret and confirm your request.

Price: $1/month

3. Typli

Best For: Quotes & Estimates

Estimates are fundamental to service-based industries like construction, landscaping, and HVAC. They predict how much customers will pay for a service when the company can’t provide a fixed price.

This AI tool saves you time when creating estimates by outlining potential costs. Start by describing your project, then the AI will predict what you will likely spend and calculate the total value. It’s great for getting a headstart on estimates and quotes, especially when you’re on the go and away from your computer.

What we like:

• No sign-up is required to use the basic services. You can get started immediately on the website.
• The open-ended format makes it easier to describe variables like scope, materials, and any special requirements for your project.

Price: Free to get started; $8/month for Basic plan; $12/month for Plus plan; $30/month for Pro plan

4. ProProfs

Best For: Customer Service

ProProfs is a customer service platform with built-in AI features, like its chatbot. Chatbots are great for the customer’s experience because they’re available 24/7, making support more accessible for your customers. ProProfs’ chatbot can answer questions about your product, book appointments, generate leads for potential sales, and more. You can even design a custom chatbot if the pre-built options aren’t your favorite.

What we like:

• The live previews make it convenient to test your chatbot, letting you make real-time adjustments.
• Installing the chatbot is simple. You just have to copy and paste the code into your website, and ProProfs will show you how.

Price: Free to get started; $20/user/month for Team plan

5. Speechify

Best For: Audio

Speechify is an AI tool that converts text into audio clips. Start by uploading a document, and Speechify will turn it into a recording in seconds. You can choose from a list of voices, including celebrities like Snoop Dogg, Mr. Beast, and Gwyneth Paltrow. You can also adjust the playback speed, create audio for individual sentences, and have it skip specific sections of your content. This tool is great for creating audio without hiring an actor or becoming one yourself.

What we like:

• You can create custom voices or record your own with a premium subscription.
• Speechify has a video editor that generates videos with AI avatars.

Price: Free to get started; Contact for additional pricing

6. Zoom

Best For: Meetings & Appointments

The catch? The AI assistant is only available with a paid subscription. While Zoom is free to start, you must pay extra for its AI features.

What we like:

• The reporting tools show how often you talk vs. listen during a conversation and how many filler words (like “um” and “yeah”) you use.
• The “Smart Recordings” feature divides recordings into chapters so you can review key takeaways quickly.

Price: Free to get started; $13/month for Pro plan; $18/month for Business plan

7. Lavender.ai

Best For: Sales Emails

Lavender brands itself as “your personal email coach” who will help you write effective sales emails for your business. It helps personalize your writing, optimize your sales pitch, and even add GIFs to your messages to make them more exciting. Lavender will also give you a detailed report that elevates the effectiveness of your email. It produces a total score as well as insights that describe the tone of the message, how long it takes to read, and more.

What we like:

• Lavender integrates with Gmail, so you can work directly from your email account without switching platforms.
• ChatGPT is built into the software, and you can get direct access to it through your Gmail account.

Price: Free to get started; $27/month for Starter plan; $45/month for Pro plan

AI Marketing Tools for Small Business

As a marketer, I can tell you that AI tools are all the rage right now. People are excited about what they can do and the content they’ll create. But remember: People, not machines, produce great content. Be sure to add your business’s unique tone and creativity rather than relying on these tools to do all the work.

8.ChatGPT Plus

Best For: Email Marketing

ChatGPT Plus is the premium version of ChatGPT. It’s faster and produces better responses than a free subscription. It can also create images using an AI generator and analyze documents like PDFs and Excel files.

ChatGPT has many uses, but one of its best is email marketing. It can create reusable templates for deals and promotions and help you respond quickly to customers. That allows you to stay connected with important clients and share timely promotions as needed.

What we like:

• ChatGPT learns with you, meaning you can teach it to complete tasks and improve its performance over time.
• There are plenty of add-ons to download. You can create videos, integrate ChatGPT with Google, compose songs, and more.

Price: $20/month

9. Veed.io

Best For: Video Content

Veed is a video production tool for small businesses. It produces high-quality videos without a studio or production team. Its AI assistant can even create videos from scratch – like the one we made here for trimming your dog’s nails. Veed is great for producing eye-catching video content for social media, testimonials, TV commercials, and more.

What we like:

• Veed is easy to learn, even if you have no experience with video production. There are drag-and-drop features, clear labels, and support docs for new users.
• There are multiple ways to download your video for free. Or, you can embed it into your website with a paid subscription.

Price: Free to get started; $12/user/month for Lite plan; $29/user/month for Pro plan

10. Flick

Best For: Social Media

Flick is a social media management tool with a built-in AI assistant that creates and optimizes posts for you. It can suggest captions and text and generate images based on the post you’re producing. There’s also a “Brainstorming” feature that helps you develop new topics to post about. It will give you a list of ideas and narrow its results based on your preferences. This AI tool is ideal for small business owners who want to build their social media presence but don’t have the time or resources to do so.

What we like:

• The onboarding checklist makes it easy to familiarize yourself with Flick’s features and products.
• You can add product information to Flick and create posts promoting specific deals, features, or services.

Price: £11/month for Solo plan; £24/month for Pro plan; £55/month for Agency plan

Finding the Best AI Tools for Small Businesses

There’s no quick solution for small business owners when it comes to AI. You have to evaluate your needs and test products to see what works best for your company. Over time, you’ll build a toolbelt of handy AI software that can improve your marketing efforts and attract more customers to your business.

Lean into AI. It’s worth finding out how much it can help your business.