The latest forecast on digital ad spending by eMarketer predicts that mobile will account for 72 percent by 2019. The forecast is based on the company’s approach that takes into account both worldwide and local trends in the economy, population, technology, consumer behavior and other trends.
The following statistics help to support this prediction:
- Mobile ad spend in 2015 is predicted to increase 50 percent and will account for 49 percent of all digital ad spending
- In 2014, U.S. adults spent an average of 2 hours and 51 minutes on their mobile devices each day
- The time U.S. adults spent on desktop computers fell in 2014 after remaining equal to mobile devices in 2013
- Dollars dedicated to mobile display ads (banner ads, videos, etc.) is expected to increase over mobile search in 2015
- By the end of 2019, spending on mobile display ads will outpace that of mobile search
- The forecast examined mobile app spending and mobile web spending for the first time; this year, mobile app spending will outperform mobile web ad spending almost 3-to-1
- Next year, dollars for mobile app ads will increase 42.6 percent and will account for 73.2 percent of all U.S. mobile ad spend
To learn more, read the full forecast.
Reference:
“Mobile Will Account for 72% of U.S. Digital Ad Spend by 2019“. emarketer.com. 3/24/2015.
