For Driving Ad Conversion Rates, Red may be the Color of Money

Creating ads that convert to sales is not as difficult as once believed, at least according the research conducted by...

PPC Language Explained [Infographic]

Ever hear a conversation about PPC (pay per click) or SEM (search engine marketing) and think people are talking code?...

Email, Not Social Media—Millennials Choice for Talking to Retailers

A new survey suggests that retailers use caution when pushing their customer base too deep into social media. It seems...

Give Your Plumbing Website a Boost

Plumbers have a real challenge when it comes to ranking well in the search engines. Yours is not a desk...

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