11 Affordable SEO Services for Small Businesses

SEO isn’t easy – and I should know, it’s pretty much my job. 

I couldn’t imagine running a small business while managing my SEO strategy. My resources (and time) would be limited, and I would likely prioritize my business over my website. That’s a decision many business owners must make, leaving marketing and sales opportunities on the table as a result.

But what if there was a way to do both? Run your business and optimize your SEO strategy at the same time. That’s where an SEO service can be an asset for your company. These agencies improve your website, update your online listings, and maximize your online presence so more customers discover your brand.

In this post, I’ll review 11 affordable SEO services for small business owners. We’ll discuss what each brand does best, their pros and cons, and how to contact them. Let’s get started.

Best Affordable SEO Services for Small Business

Hire a personal SEO strategy expert from the list of companies below. Each specializes in offering affordable SEO services for small businesses looking to grow online. 

1. Thryv

Best For: Small Business SEO Software

Thryv is a small business platform that also provides expert-level SEO services. Its team helps you build a website, improve your business listings, and create content that grows your presence over time. Thryv will also send you detailed weekly and monthly reports highlighting your performance. You’ll see exactly how much your brand has grown and the most popular channels people use to discover your business. That helps you create better marketing campaigns and improves your online advertising. 

Pros: 

• Free Online Presence Scanner: This tool shows how easy it is to find your brand online and what people say about you.
• Content Generation: Thryv’s team will help you create webpages and blog articles that improve your SEO. 
• Free Command Center: Thryv provides a free command center where you can communicate with customers via phone, email, and social media all in one place. 

Cons:

• Limits: Your free Command Center account is limited to three communication channels. Upgrade(s) are available to access additional features.

What we like: Thryv provides SEO services and software to help you grow your business.

Price: Contact for Pricing

2. PureSEO

Best For: Search Engine Marketing

PureSEO offers SEO, SEM, and CRO services. SEM stands for search engine marketing and includes campaigns like paid ads on Google and social media. CRO stands for conversion rate optimization. You do this to get more people to engage with offers on your website. “Conversions” are customers that found your services through your website. When someone fills out a form or clicks on a call-to-action, that’s a conversion. PureSEO helps you optimize your website so more visitors convert into customers.

Pros: 

• Social Media Services: PureSEO’s social media services can help you generate engagement through paid ads and organic content marketing. 
• Email Automation: PureSEO can set up integrations with MailChimp and automate your email marketing.

Cons:

• Time zones: PureSEO operates out of New Zealand. That might create conflicts for US-based businesses. 

What We Like: The SEM features are great for brands that want to start using search engine marketing. 

Price: Contact for Pricing

3. Sure Oak

Best For: Backlinking Services

Sure Oak is a small business SEO agency that helps you research your competition and capture more leads. Its team creates a strong SEO strategy for your business and conducts meaningful keyword research that grows your brand online. Sure Oak also provides backlinking services, encouraging other websites to link to your own. This generates “link juice,” which improves your brand’s authority, and search engines like Google use this ranking factor when surfacing search results. 

Pros:

• Campaign Management: Sure Oak completely manages your SEO campaigns so you can focus on running your business. 
• Technical SEO Services: This agency will audit your website and find ways to make it faster, cleaner, and easier for search engines to read. 

Cons:

• Target Audience: Sure Oak mostly caters to B2B and professional services (insurance, SaaS, etc.)

What We Like: Sure Oak offers a wide range of SEO services and has worked with popular brands like GAP and Mercedes-Benz. 

Pricing: According to Clutch, the average project cost is between $10K-$50K.

4. Intero Digital

Best For: Ecommerce & Online Sales

Intero Digital is a marketing agency offering both national and local SEO services. Local SEO means ranking for searches related to your area, like “best plumber near me” or “best HVAC company in Kansas.” Ranking for these keywords is an asset for small businesses.

Intero Digital also provides e-commerce and Amazon SEO services. If you sell online, you can use it to ensure people see your products. They’ll be easier to find through Google searches and appear higher in Amazon’s marketplace. That will lead to more ecommerce sales and increase brand awareness for your business. 

Pros: 

• Email Marketing: Intero Digital has experts who can help you improve your email marketing strategy. 
• Graphic Design: Intero Digital offers graphic design services to enhance your social media, email, and content marketing campaigns. 

Cons:

• Target Audience: Most of Intero Digital’s case studies feature B2C brands. 

What We Like: Intero Digital uses proprietary software to crawl websites for SEO insights.

Pricing: According to Clutch, the average project cost is between $10K-$50K.

5. Softtrix

Best For: YouTube SEO

Softtrix operates in the U.S., Canada, Australia, and the Middle East. It offers multiple SEO services, including YouTube marketing and Google Business Profile optimization. Google Business Profiles are one of small businesses’ most important marketing channels because most people click on them in local searches. This agency helps you improve yours so it ranks higher and more people visit your website. Softtrix aims to lower customer acquisition costs by finding organic ways to direct more customers to your site.

Pros:

• Reputation Management: Softtrix provides review management services that improve your online reputation. 
• Conversion Path Optimization: Softtrix excels at finding ways to drive more traffic without paid advertisements. 

Cons:

• Usage: Some small businesses may not need all of this brand’s services.

What We Like: Softtrix provides small business SEO services to brands internationally. 

Pricing: According to Clutch, the average project cost is less than $10K.

6. Small Business SEO

Best For: Flexible Payment Plan

Small Business SEO has over 20 years of experience working with small brands. Its team is filled with certified Google experts, SEO specialists, and copywriters trained to maximize your site’s conversions. Services include digital marketing strategies, SEO content audits, and ecommerce optimization. 

What’s nice about this agency is that you have flexible payment options. Rather than signing a lengthy contract, you pay for exactly what you need monthly. This is ideal for small business owners who may not need an all-out SEO service. You can try working with this brand to see if you like it and upgrade to more premium packages over time.

Pros:

• Google Ads: This agency has a certified team of Google Ads experts who can help you craft successful campaigns. 
• AI-Driven SEO: Small Business SEO uses AI to predict trends and create content for your business. 

Cons:

• Account Limits: Each plan has a limited number of keywords and citations. 

What We Like: The no-contract payment plan makes this SEO service very affordable for small business owners. 

Pricing: $499/month for Google Ads; $948/month for Google Ads & SEO; $1448/month for Google Ads & Big Bang SEO; $1948/month for Google Ads & Balls Out SEO

7. MarketKeep

Best For: Website Design

MarketKeep’s SEO services are packed into three different plans. The Starter plan is great for new business owners just starting to build their brand online. It does some basic keyword research and tracks competitors in your space. The Foundation plan is more advanced. You get more blog content, and you can analyze more brands in your industry. And, if you’re really looking to invest in SEO, you can go with the All-In package. This service creates even more content for your website and comes with weekly SEO meetings with MarketKeep’s team. 

Pros:

• Website Design: MarketKeep has a web development team that can build a WordPress website for you.
• Market Trends: MarketKeep regularly shares market trends for different industries on its website.

Cons: 

• Account Limits: Each plan has a limited number of keywords, blog posts, citations, and backlinks per month.

What We Like: The website design services are great for brands with minimal online presence.

Pricing: Pricing is determined by website size and competition level. 

8. Coalition Technologies

Best For: AI SEO

Coalition Technologies is a digital marketing agency that has worked with brands like Microsoft, PayPal, and Roku. It offers SEO services for all types of marketing campaigns, including local SEO, lead generation, and e-commerce. It also provides AI solutions that help you rank in Google’s AI overviews. Coalition Technologies helps you stay on top of emerging trends, especially as they become more popular for small business owners.

Pros:

• Meta Ads: This agency can help you create paid ads for your Facebook and Instagram accounts.
• Price Estimator: Coalition Technologies offers a free price estimator, so you don’t have to schedule a meeting for a quote.

Cons:

• Relevancy: Some enterprise-level features may not be as useful for small business owners.

What We Like: This SEO service has a proven track record of working with B2B and B2C companies. 

Pricing: According to Clutch, the average project cost is less than $10K.

Local SEO Services for Small Business 

One of small business owners’ most important SEO goals is ranking in local searches, and these brands specialize in doing just that.

1. Third Marble Marketing

Third Marble Marketing breaks down its SEO services into three phases. In the first phase, this agency audits your website and provides baseline reports for your business. Then, they optimize your site based on what they learn. 

In phase two, they’ll review your progress from the first three months and apply any new findings. After that, they’ll look for ways to improve your technical SEO and increase your website’s domain authority. 

The final phase is a recurring check-in. Third Marble Marketing syncs with your business every three months to review your performance. They’ll make changes as needed and discuss any feedback. That way, you can continuously improve and quickly react to Google’s algorithm updates. 

Pros:

• Paid Ads: Third Marble Marketing offers optimization services for all types of Google ads, including search, display, YouTube, and more. 
• National SEO: Third Marble Marketing also provides SEO services for ecommerce brands to rank nationally.  

Cons:

• Account Limits: Depending on your account, this agency evaluates a limited number of web pages per quarter.

What We Like: This agency has a very clear SEO process that’s easy to follow. 

Pricing: $399/Month for websites with less than 40 pages; $699/Month for websites with 40-80 pages; $999/Month for websites with 80+ pages;

2. Thrive Internet Marketing Agency

The Thrive Internet Marketing Agency is one of the few solutions on this list for franchises. Franchises have multiple locations, making tracking SEO for your branch difficult. Or, if you own multiple locations, you want to know which drives the most traffic to your website. This SEO service helps you establish consistency across your locations and target customer preferences from each demographic. That way, you can create more personalized campaigns that appeal to different people in different areas.

Pros:

• Reputation Management Software: This agency sells reputation management software that can help you read and react to customer reviews. 
• Review Generation: This agency offers a review generation service that can get you more reviews on Google, Yelp, and other business listing websites. 

Cons:

• Location: This agency is primarily located in major cities throughout the U.S. Businesses in rural communities may have limited access. 

What We Like: The Thrive Internet Marketing Agency offers a client portal for easier access to documentation and communication with its team. 

Pricing: According to Clutch, the average project cost is between $10K-$50K.

3. Mark My Words Media

Mark My Words Media is a digital marketing and SEO service for small to medium-sized businesses. This brand puts its money where its mouth is, offering a 2X return on investment guarantee. If it doesn’t double your investment, its team will continue working for you for free. They have over 25 years of growth experience and average a 25% increase in deal size for their clients. Services include competitor analyses, content creation, lead scoring, and more.

Pros:

• ROI Guarantee: If this service doesn’t double your investment, this brand will keep working for free.
• Ongoing Support: You’ll connect with a dedicated growth advisor who will guide marketing strategies for your business.

Cons:

• Availability: This agency only works with a limited number of businesses.

What We Like: This agency’s personalized touch makes you feel you’re getting customized SEO service. 

Pricing: Contact for Pricing

Finding Affordable SEO Services for Small Businesses

SEO is not a short-term play. To get the most bang for your buck, look for services that provide personalized support for your business. The SEO services on this list specialize in working with small brands and helping them grow online. Reach out to request a free quote and check out the checklist below to help you choose the right service for your business.