10 Simple All-in-One Marketing Platforms for Small Business

Running a small business means wearing many hats — managing customer relationships, handling marketing campaigns, scheduling appointments, tracking invoices, and maintaining an online presence. 

With so many moving parts, it’s easy to feel overwhelmed. Instead of relying on separate tools for each task, an all-in-one marketing platform can bring everything under one roof, helping you save time, stay organized, and boost efficiency.

Whether you’re a new business looking to scale or an established brand aiming to streamline operations, the right marketing platform can make all the difference. Below, we explore 10 simple yet powerful,  all-in-one marketing platforms explicitly designed for small businesses.

What to look for in an all-in-one marketing platform?

When picking a marketing platform, focus on features that make running your business easier. Some platforms cram in tons of tools, but the technical jargon and cluttered dashboards are overwhelming if you’ve never used this software before. The best ones keep things simple, combining essential marketing functions in one app so you don’t have to juggle multiple subscriptions or integrations.

Here are some key features to look for:

• Customer Relationship Management (CRM): Stores customer information, tracks interactions, and efficiently manages leads to ensure personalized and timely communication.
• Marketing Automation: Automatically sends emails, messages, or follow-ups based on customer actions (known as triggers), saving time and ensuring consistent engagement.
• Email Marketing: Provides easy-to-use templates, automation options, and detailed performance tracking for effective email campaigns.
• Lead Tracking: Helps businesses monitor potential customers throughout the sales funnel, from initial contact to conversion, ensuring timely follow-ups and personalized engagement.
• Landing Pages: Standalone web pages designed to capture leads through forms or special offers, optimized for conversions, and integrated with marketing campaigns.
• Social Media  Management: Schedules posts, monitor engagement, and analyzes performance across multiple platforms.
• Analytics & Reporting: Measures marketing campaign success, tracks customer behavior, and supports data-driven decision-making.
• User-Friendly & Scalable: Platforms should be easy to use, adaptable for business growth, and integrate seamlessly with other tools.

Now that you know what to look for in an all-in-one marketing platform, let’s explore some of the best options for small businesses.

10 All-in-One Marketing Platforms

Tool	Best For	Price
Thryv	Small businesses that want to simplify daily operations and improve customer engagement.	Free for Command Center; $228/month for Marketing Center and Business Center
Keap	Companies that rely on consistent follow-ups and personalized customer communication.	$249/month for 2 users & 1500 contacts
EngageBay	Startups and small teams that need a system to nurture leads and track business growth.	Starts at $12.74/user/month
Brevo	Small businesses that need an affordable yet feature-rich marketing solution.	Starts at $8.08/month
Zoho Marketing Plus	Businesses that want to stay organized by combining multiple marketing tools in one app.	$25/month
Karta	Entrepreneurs, coaches, and small business owners looking for an intuitive, drag-and-drop design.	Starts at $89/month
Constant Contact	Small businesses looking to use email marketing to promote their online stores.	Starts at $12/month
GetResponse	Businesses that rely on email campaigns to nurture leads and drive sales.	Starts at $15.58/month
ActiveCampaign	Teams looking for highly-customizable marketing automations.	Starts at $15/month
MailChimp	Startups and ecommerce brands looking for an affordable and scalable marketing solution	Contact for Pricing

1. Thryv

Thryv is a business management platform built specifically for small businesses that want to simplify daily operations and improve customer engagement. It combines essential tools like CRM, appointment scheduling, billing, marketing, and online reputation management into one easy-to-use system. Instead of juggling multiple apps, businesses handle everything in one place, saving time and keeping your schedules organized.

One of Thryv’s most significant advantages is its user-friendly design, which makes it accessible even to non-tech-savvy users. It’s an excellent option for small business owners looking to boost productivity and provide a better customer experience.

Key Features

• Seamless client record and interaction management with built-in CRM
• Online appointment scheduling with automated reminders
• Targeted email and social media marketing automation

Pros

• Comprehensive solution combining multiple business tools
• Easy-to-use design for small business owners
• 24/7 customer support

Cons

• Made for small businesses, so larger companies might experience limitations
• Some features require additional add-ons

Pricing: Free for Command Center; $228/month for Marketing Center and Business Center

2. Keap

Keap is an all-in-one CRM and marketing automation platform designed to help small businesses grow by automating sales and customer interactions. It’s especially helpful for companies that rely on consistent follow-ups and personalized customer communication, such as consultants and service providers. 

With Keap, small businesses can effectively nurture leads with automated messages and integrated payment processing through their CRM. There’s no hopping between apps or downloading additional software – everything you need is in one place.

Key Features

• Lead tracking, customer management, and automated follow-ups
• Personalized email and text marketing with automation for targeted outreach
• Simplified invoicing and payment processing for seamless transactions

Pros

• Strong automation features for lead nurturing
• Built-in invoicing and payment integration
• Easy-to-use drag-and-drop campaign builder

Cons

• Limited social media marketing features

Pricing: $249/month for 2 users & 1500 contacts 

3. EngageBay

EngageBay is an affordable, all-in-one marketing, sales, and customer service platform for small businesses. It provides robust CRM, marketing automation, email campaigns, and social media management features, making it a cost-effective solution for growing companies. 

EngageBay is particularly valuable for startups and small teams that need a system to nurture leads, manage customer interactions, and track business growth without breaking the budget. It also seamlessly integrates AI that improves customer experience with chatbots and automated email marketing software. 

Key Features

• Contact management, lead tracking, and automated follow-ups
• Targeted email and social media marketing campaign management
• Customizable landing pages and forms for effective lead capture

Pros

• Free plan available with essential marketing tools
• Easy-to-use design with automation features
• Affordable pricing for startups and small businesses

Cons

• Limited integrations compared to larger competitors
• Customer support response times may vary

Pricing: Free to start; $12.74/user/month for Basic; $55.24/user/month for Growth; $101.99/user/month for Pro

4. Brevo

Brevo is a cost-effective marketing platform that provides tools for email marketing, text campaigns, and automation. It’s an excellent choice for small businesses that need an affordable yet feature-rich solution to manage customer engagement. With Brevo, users can create personalized email and text campaigns, automate follow-ups based on customer interactions, and track campaign performance with detailed analytics. 

Its transactional email capabilities make it particularly valuable for e-commerce businesses and service-based industries. Its intuitive design makes it easy for companies to set up and streamline their marketing efforts without a steep learning curve.

Key Features

• Automate personalized campaigns with email and text marketing
• Streamline marketing automation triggered by user actions
• Send order confirmations and updates with transactional emails

Pros

• Affordable pricing with a free plan
• Strong automation features for small businesses
• Built-in text marketing for multi-channel outreach

Cons

• Limited CRM features compared to competitors
• Some advanced features require higher-tier plans

Pricing: Free to start; $8.08/month for Starter; $16.17/month for Business

5. Zoho Marketing Plus

Zoho Marketing Plus brings all your marketing tools together in one easy-to-use platform, making it easy to manage everything in one place. It helps businesses stay organized by combining campaign management, social media, email automation, and customer analytics. Plus, teams work together seamlessly with real-time collaboration features, keeping marketing efforts consistent across multiple communication channels. 

Zoho also has tools that help you set and manage your marketing budget, allowing you to use resources efficiently and increase your ROI. It tracks spending over time and analyzes expenditures to see which campaigns performed the best for your business.

Key Features

• Centralized marketing with email, social media, and webinar campaigns
• Data-driven insights and performance tracking
• Enhanced collaboration with shared assets and team-based project management

Pros

• Affordable pricing compared to competitors
• Seamless integration with other Zoho products
• Strong analytics and reporting features

Cons

• Learning curve due to multiple features
• The design can feel cluttered for new users
• Advanced automation is limited in lower-tier plans

Pricing: $25/month for Marketing Plus

6. Kartra

Kartra is an all-in-one marketing platform designed to help businesses manage every aspect of their online presence. It includes tools for building high-converting landing pages, automating email marketing campaigns, and creating seamless sales funnels to nurture leads and drive conversions. 

Additionally, Kartra offers built-in membership site management, making it a great choice for course creators and digital product sellers looking to host and monetize content. Entrepreneurs, coaches, and small business owners benefit from its intuitive drag-and-drop design, advanced automation capabilities, and built-in analytics. With Kartra, users can streamline operations without multiple third-party tools.

Key Features

• Create and automate high-converting sales funnels
• Build and manage membership sites
• Built-in checkout and payment system

Pros

• Eliminates the need for multiple software subscriptions
• User-friendly drag-and-drop builders
• Strong automation for email marketing and sales funnels

Cons

• Steeper learning curve for beginners
• Limited third-party integrations

Pricing: $89/month for Starter; $137/month for Growth; $549/month for Professional.

7. Constant Contact

Constant Contact started as an email marketing platform but has evolved into a full-featured marketing solution. In addition to its email campaign tools, it has marketing automation features, social media marketing, and ecommerce integrations.

Users can create targeted email campaigns with easy-to-use templates, schedule social media posts, and set up online stores for their businesses. Its automation capabilities help you nurture leads by sending follow-ups based on customer actions, while its reporting tools provide insights into campaign performance. Overall, this is a reliable and easy-to-use solution for small business owners.

Key Features

• Easily create, schedule, and automate email campaigns
• Plan, publish, and track social media posts across multiple platforms
• Integrates with ecommerce platforms like Shopify and WooCommerce

Pros

• Easy-to-use design for beginners
• Wide variety of email templates
• Excellent customer support

Cons

• Limited advanced automation features
• Pricing increases with contact list size
• No built-in CRM beyond basic contact management

Pricing: $12/month for Lite; $35/month for Standard; $80/month for Premium

8. GetResponse

GetResponse is a marketing platform that excels in email marketing, marketing automation, and lead conversion tools. It’s well-suited for businesses that rely on email campaigns to nurture leads and drive sales. Businesses can easily create highly personalized campaigns with an intuitive drag-and-drop email builder, smart audience grouping, and AI-driven automation. 

In addition to email marketing, GetResponse offers landing page creation, webinar hosting, and ecommerce integrations. Its robust analytics and testing features help improve campaign 

performance, ensuring businesses maximize their return on investment.

Key Features

• Targeted email campaigns
• High-converting landing pages and customizable forms
• Built-in webinars

Pros

• Affordable pricing for small businesses.
• Excellent automation and lead generation tools
• Built-in webinar functionality

Cons

• Limited reporting features in basic plans
• Some tools feel outdated compared to newer platforms

Pricing: $15.58/month for Starter; $48.38/month for Marketer; $56.58/month for Creator; Custom pricing for Enterprise

9. ActiveCampaign

ActiveCampaign is a powerful all-in-one marketing platform designed for businesses that need advanced email marketing, CRM, and sales automation tools. It offers highly customizable automations, allowing businesses to send targeted messages based on customer behavior, preferences, and engagement history. The platform also integrates seamlessly with various third-party apps, making it a flexible choice for businesses of all sizes.

Key Features

• Highly customizable email automation
• Seamless CRM and sales automation
• AI-powered tools

Pros

• Robust automation capabilities
• AI-powered insights for better engagement
• Wide range of integrations

Cons

• Pricing scales with contacts
• Limited social media marketing tools

Pricing: $15/month for Starter; $49/month for Plus; $79/month for Pro; $145/month for Enterprise

10. Mailchimp

Mailchimp is a popular marketing platform that started as an email marketing tool. It’s since evolved into much more, offering tools like SMS marketing and social media management. 

Its robust marketing campaign features include email automation tools, a built-in CRM for managing customer relationships, and website-building capabilities for creating landing pages and full websites. 

With a user-friendly design and various integrations, Mailchimp is a great choice for small businesses, startups, and ecommerce brands looking for an affordable and scalable marketing solution.

Key Features

• Optimize email campaigns with user-friendly tools
• Track customer interactions with built-in CRM
• Sell products seamlessly with ecommerce integrations

Pros

• User-friendly design for beginners
• Extensive template library
• Free plan available for small businesses

Cons

• Limited advanced automation features in lower account tiers
• Fewer advanced CRM capabilities

Pricing: Contact for Pricing

Market Your Business Now

With the right all-in-one marketing platform, small businesses can optimize their marketing efforts, improve customer relationships, and scale efficiently. Each tool offers unique advantages, so choosing the best one depends on your specific needs and budget. If you need a little extra help, read the buying software checklist below for tips and advice about what to look for when purchasing marketing software.