Company News

SuperMedia’s New Superpages.com Takes Local Search to the Next Level Robust consumer-centric content, easier navigation, social sharing, coupons and exclusive, award-winning SuperGuarantee program makes Superpages.com a one-of-a-kind local search site experience

DALLAS, Sep 20, 2010 (BUSINESS WIRE) — SuperMedia (NASDAQ:SPMD), responded to consumer demand with an unrivaled local search experience by launching a new Superpages.com(R) website, featuring improved logic that has simplified the search experience for consumers, while giving them the ability to find locally-targeted, relevant results. “Our new Superpages.com provides consumers an unparalleled local search experience they can’t find anywhere else,” said Sandra Crawford Williamson, chief marketing officer of SuperMedia. “Not only are we providing consumers with a local search site packed with the most relevant search results, the latest coupons, critical information necessary to make the most well-informed purchasing decision and instant connectivity to and from the best social sites,” Williamson continued. “Our exclusive SuperGuarantee(R) provides consumers with the peace of mind they long for when hiring select contractors, painters, auto repair and hundreds of other service-provider businesses.” Superpages.com’s user-friendly interface emphasizes content that can help consumers make decisions through easier-to-find videos, coupons, consumer reviews, and social media integration, via Twitter© and Facebook©. New innovations and additional features will be rolled out on an ongoing basis. The first wave of improved features, heralded by industry experts as “much more user-friendly” with “more robust local content”¹ include:

• New advanced search logic allows consumers to target results based on local geography, customer ratings, coupons and businesses backed by the award-winning SuperGuarantee. When consumers see the SuperGuarantee shield, they know they can sign up for this free benefit and count on getting the job done right or SuperMedia will step in and help make it right.²
• Improved coupons section with more than 350,000 new and active deals every day. Coupons are geographically-targeted and feature savings and deals from local restaurants, health and beauty stores, contractors, hotels, auto repair shops, medical care businesses, home improvement stores, drug stores and a wide assortment of general shopping centers and are designed to generate savings that will be reflected right in consumer’s wallets. The coupons are collected and provided by The Dealmap(TM).
• New, more complete search results format gives consumers more complete and easy access to the critical data necessary to make informed buying decisions. This includes local business -specific information such as hours-of-operation, accreditations, specialties, payment methods, and other operational information, reviews from other consumers using a star-based rating, business videos and photographs, coupons, and other decision-critical content are shown within the search results. Superpages.com searches are conducted in single, predictive fields.
• Direct access to EveryCarListed.com(R) via the “cars”tab provides access to the nation’s largest all-video automotive sales website with dealership and “For Sale by Owner” listings, backed by the SuperGuarantee Autos(R) program.
• New “people” search, allows consumers to conduct phone, reverse phone, home address and public records searches for individuals.

Forward-Looking Statements Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Statements that include the words “may,” “will,” “could,” “should,” “would,” “believe,” “anticipate,” “forecast,” “estimate,” “expect,” “preliminary,” “intend,” “plan,” “project,” “outlook” and similar statements of a future or forward-looking nature identify forward-looking statements. You should not place undue reliance on these statements. These forward-looking statements include statements that reflect the current views of our senior management with respect to our financial performance and future events with respect to our business and industry in general. Forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements. For a discussion of the risks and uncertainties see SuperMedia’s filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia Inc’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia Inc’s subsequent Quarterly Reports on Form 10-Q.

About SuperMedia LLC SuperMedia LLC (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising solutions and services include: the award-winning SuperGuarantee^(R) program, the SuperTradeExchange^(R)program, the now easy-to-read Verizon(R), FairPoint(R) and Frontier(R) Superpages, Superpages.com^(R), EveryCarListed.com^(R), Superpages for your mobile and Superpages direct mail products. For more information, visit www.supermedia.com.

SPMD-G ¹ “New Superpages: More Content, More Tools” – Greg Sterling, Screenwerk http://www.screenwerk.com/2010/09/08/new-superpages-more-content-more-tools/; “Superpages.com Reveals Its IYP Overhaul – Charles Laughlin, BIA/Kelsey http://blog.kelseygroup.com/yellow-pages/index.php/2010/09/08/superpages-com-reveals-its-iyp-overhaul/ ² SupperGuarantee is a 2009 Effie-award winning program; for full program details, go to www.superguarantee.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6435306&lang=en SOURCE: SuperMedia LLC

Copyright Business Wire 2010