July 27, 2010 SuperMedia and TM Advertising Take Home Bronze Effie Award at 2010 North American Gala DALLAS – Last night SuperMedia (NASDAQ:SPMD) took home yet another accolade for its innovative SuperGuarantee® program with a Bronze 2010 Effie Award in the Media Companies category. SuperMedia and TM Advertising were recognized during the Effie North American Gala in New York City for their effective advertising efforts. The Effie Awards honor the most significant achievements in marketing communications by recognizing any and all forms of marketing communication that contribute to a brand’s success. “When we launched our SuperGuarantee program, we told businesses across the country that we stand shoulder-to-shoulder with them to be their champion and an engine for their growth,” said Scott Klein SuperMedia CEO. “Simply stated, SuperGuarantee is working. For the first time in years, we are seeing increases in possession and usage in our top 100 directories, an overall increase in call counts for our clients in those markets and positive feedback from clients. Our clients are seeing the benefits of the SuperGuarantee program from advertising in the Verizon® Yellow Pages, Superpages.com®, Superpages Mobile® and SuperpagesDirect® direct mail products.” SuperGuarantee is a national consumer guarantee program designed to lower the risk of hiring contractors, plumbers, auto body repair shops and thousands of other qualified service-based businesses. If a consumer is not satisfied with the service provided by a participating SuperGuarantee business, SuperMedia will work to resolve any issues or, if unable to resolve the issue, SuperMedia will reimburse the consumer up to $500 of the cost of labor for the service.* “Working with SuperMedia on its SuperGuarantee program has been like no other. We’ve been part of a brand rebirth,” said Bill Oakley, Managing Partner/Chief Creative Officer at TM Advertising. “The pulse of the brand is stronger than ever, and we’re proud of the results and recognition we’ve seen since its launch.” In addition to the Effie award, SuperMedia’s SuperGuarantee program has been recognized with 2010 “Best of Show” and “Most Effective Integrated Marketing Campaign” awards from the annual Excellence in Interactive Marketing Awards (EIMA), 2010 Industry Excellence Award by the Yellow Pages Association TM (YPA) for innovation, execution and results and by the U.S. Postal Service (USPS) with the 2010 Creative Business Solutions Award for the company’s work in differentiating its direct mail product, SuperpagesDirect®.
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Forward-Looking Statements Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words “believe,” “will,” “would,” “propose,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia’s periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia LLC’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia LLC’s subsequent Quarterly Reports on Form 10-Q. About SuperMedia LLC SuperMedia LLC (“SuperMedia”) (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Clickhere results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising products and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon® SuperYellowPages, FairPoint® SuperYellowPages and Frontier® SuperYellowPages, Superpages.com®, EveryCarListed.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com. SPMD-G Media Relations Contacts: Andrew Shane (972) 453-6473 [email protected] 1) Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com.