Grow your business with beauty salon software
When you’re running your own beauty salon, it often feels like there just aren’t enough hours in the day. Aside from time with clients, your days are spent supervising staff, managing cash flow, scheduling appointments, and returning customer calls. In the evenings and on so-called “days off,” you may be creating marketing campaigns, posting on social media, updating your customer lists, and tracking reviews to manage your online reputation. On any given day, there are dozens of tasks to accomplish before the first facial, peel, pedicure, or cut and color.
The right beauty salon software can help you automate lots of these tasks to free up more hours each day. With software that puts back-office tasks on autopilot, you can devote more time to doing the work you love and growing your business.
As a do-it-all platform for managing small businesses, Thryv offers software for beauty salons that can help you save up to 20 hours a week on administrative tasks. Thryv’s easy-to-use tools bring greater efficiency and organization to every part of your business and make it easier to find and keep more customers.
Managing your salon’s reputation online
For beauty salons, an outstanding reputation is the key to maintaining loyal customers and building positive word-of-mouth. Investing a little time and effort in monitoring and protecting your online reputation is one of the most effective ways to grow your business.
Here are a few tips for building a stellar reputation, one star at a time:
Ask for reviews
Online reviews are important both to consumers and to the search engines they use to find salon services like yours. The more positive reviews you have, the more customers will be drawn to your business and the higher you’re likely to rank on search engine results pages. The key to building a large bank of reviews is to continually ask customers for reviews, and to make it as easy as possible for them to post on major sites. Superior beauty salon software should automate the process of requesting reviews, sending customers a link where they can quickly leave their feedback online.
Monitor comments
It’s important to respond quickly when a customer posts a review online. You can offer a quick note of thanks for positive reviews and address negative comments with an apology and an offer to make things right in an offline conversation. These responses build stronger relationships with current clients and show prospective customers that they can expect exceptionally responsive service from your salon. Your beauty salon software should make these tasks as efficient as possible by alerting you when reviews are written and helping you craft responses.
Get social
Social media is a great place to share customer reviews and testimonials along with specific information about your business. With videos, pictures, and content about your salon, you can generate more attention and attract more customers. Your beauty salon software should streamline the process of creating content and posting it at times when it will catch the most views on each social platform.
Beauty salon software from Thryv
Thryv’s cloud-based platform offers comprehensive beauty salon software that helps simplify your day-to-day operations, improve communication with customers and staff, and grow your business more easily. Thryv’s salon management software is packaged in three centers of productivity.
Communications
Thryv Command Center simplifies communication with your customers and staff while keeping everything organized and in one place. Centralized Inbox consolidates all your messages in one place – email, text, DM, web chat, and voicemail – to make communication easier. TeamChat software lets you instantly update employees and teams, while voice and video calling software lets you manage all communication from one screen. Thryv even transcribes your voicemails, so you never have to spend time listening to dozens of messages to find one piece of information.
Administration
Thryv Business Center saves up to 20 hours per week by letting you push less paper and put admin tasks on autopilot. Our CRM system helps build relationships by giving you a view of every appointment, payment, and previous communication. Automated appointment booking software lets customers choose their own appointment times on your schedule and synchronizes calendars for all your staff members. Automated text and email marketing tools personalizes messages for each customer and sends them at the right time. To build your online presence, our software lets you upload business details once and have them automatically posted to 60+ listings sites. Social media tools make it easy to post compelling content to all your accounts from one dashboard. Online document storage allows you to securely store and share documents, files, and photos. A client portal lets your customers go online to upload files, make payments, schedule appointments, and access information about their account.
Marketing
Thryv’s beauty salon software lets you run smarter campaigns that make the most of your limited marketing dollars. With Thryv, you get real-time analytics that help you reach each audience on the best channels with the right message. A website builder with landing page templates makes it easy to create a mobile-friendly website. Tools for tracking outdoor marketing phone leads help you measure and optimize your offline efforts.
The benefits of automating your back office
When you use Thryv’s beauty salon software to automate communications, administrative, and marketing tasks, you can achieve big benefits.
- Impress your customers: Automated beauty salon software lets you personalize your communication with customers, respond more quickly to their inquiries, and make their experiences more convenient.
- Minimize errors: Automated software can drastically reduce errors in communications and billing, leaving you with fewer mistakes and messes to clean up.
- Maximize productivity: By performing routine tasks and automatically organizing your back office, Thryv’s beauty salon software lets you and your staff be more productive and get more done in less time.
- Increase revenue: With beauty salon software that helps you offer better experiences, it’s easier to retain customers and increase their lifetime value through upsell and cross-sell opportunities.
- Save money: With automated software, you’ll reduce costs by accomplishing tasks faster and getting things right the first time.
- Keep your employees happier: Freeing your staff of tedious, repetitive tasks inevitably results in higher job satisfaction.
Why choose Thryv?
From social media software for wedding planners to invoicing software for roofers and scheduling software for dentists, Thryv’s solutions provide small businesses everywhere with the tools to solve daily challenges through greater efficiency and automation.
With Thryv’s all-in-one platform, business owners and their employees can use a single login to access all the tools they need throughout the day, instead of constantly switching between different platforms and browser windows. Thryv’s cloud-based solution makes business tools available on any internet-connected device, no matter the location. The Thryv platform integrates seamlessly with the most popular business software like Gmail, QuickBooks, PayPal, Constant Contact, and many others. With unlimited, 24/7 support, small businesses can get help whenever they need it. Advanced encryption and customizable account access controls keep business data and customer information secure and private.
