Drive more business with email marketing software
While social media marketing has become indispensable for reaching customers and prospects, email still plays a significant role in small business marketing. Email lets you send personalized messages to each customer and prospect, creating direct relationships in ways that social media can’t.
Choosing the right application is the key to email marketing success. Your email marketing software should let you quickly create compelling messages, effortlessly personalize them for each recipient, and automatically send them at the right time. It should also automatically track and analyze performance to help you improve your efforts with each new campaign.
As part of a do-it-all platform for small businesses, Thryv offers email marketing software that takes the busywork and hassle out of creating and managing effective email campaigns. From software for locksmiths and dog walkers to software for contractors and beauty salons, Thryv helps small businesses in every industry to communicate with customers easily and manage day-to-day tasks more efficiently.
The best ways to use email marketing apps
These best practices for email marketing software can help improve your results while minimizing your effort.
- Make templates your friend. When your schedule is stretched to the limit, constantly creating new email messages can feel like the biggest chore. Templates let you create compelling messages by simply customizing pre-written content. Templates include everything from welcome emails for new customers and thank you emails for sales to messages with special offers and promotions.
- Schedule emails in advance. Timing is important in email marketing – you want to send thank you emails immediately after every purchase and best wishes to customers on their birthdays. But when there’s so much else on your plate, it’s a challenge to get the timing of every email exactly right. Your email marketing software should let you schedule certain emails in advance, and automatically send other emails based on triggers – for example, whenever a customer makes a purchase or signs up for a newsletter, or when a regular customer hasn’t made a purchase or an appointment recently.
- Segment your email list. Rather than sending mass emails, it’s smart to segment your list so you can send more personalized messages to each recipient. Your segments might include customers who make frequent purchases, buy certain types of products, have specific interests, or are of the same generation. Segmentation improves your conversion rates by ensuring that your email messages are more relevant to each customer.
- Track your success. Ideally, every email marketing campaign should be more effective than the last. Your email marketing software should automatically track metrics like open rate (the percentage of emails that get opened), click-through rate (the percentage of emails where the recipient clicks on a link), and unsubscribe rate (the percentage of people who unsubscribe from your email lists on each mailing). With effective analysis, you can learn what messages and offers are most effective with each audience segment.
Email marketing software from Thryv
From customer communication management software to invoicing tools and payment processing software to scheduling apps, Thryv provides all the tools small businesses need to communicate effectively, manage day-to-day tasks, and grow the business.
Thryv’s email marketing software offers automated tools for enhancing your online presence and connecting with customers more easily. With Thryv, you can:
- Personalize content. Send personalized messages that build relationships with customers and prospects.
- Send automatically. Create and schedule email messages in advance so you never miss a chance to connect with customers. Send one-time, recurring or pre-scheduled messages to announce offers and promotions or offer birthday greetings. Build nurture campaigns that automatically send emails to customers and prospects based on specific triggers.
- Craft compelling messages with little effort. Thryv’s massive library of customizable email templates takes the hassle out of creating effective campaigns. Simply choose a pre-written email, tailor it for your specific audience, and schedule to send it at the right time in just a few clicks.
- Grow your email list. Use Thryv’s promotional widget to enable customers to legally opt into your email list. Collect emails and phone numbers in the most stress-free way possible.
- Improve effectiveness with real-time analytics. Your Thryv dashboard tracks metrics for every email campaign, providing insight and analysis to help you make data-driven decisions.
What else can you do with Thryv?
In addition to email marketing software, Thryv offers comprehensive solutions for managing virtually every aspect of your small business. With the tools in Thryv’s Command Center, Business Center, and Marketing Center, you can:
- Simplify communication with clients and colleagues. Thryv gives you one inbox for all your messages via email, social media, DM, voicemail, text, and other channels. You can communicate with customers from a single location, while enabling them to still use their preferred channels. TeamChat lets you connect and collaborate more easily with internal teams, and phone and video calling capabilities make it easy to stay in touch with customers.
- Streamline scheduling and avoid no-shows. Automated appointment booking software lets customers go online to book appointments at their convenience without tying up your staff on the phone. Automated reminders help prevent no-shows.
- Keep customer information organized. Thryv’s CRM software offers a frustration-free way to manage all your customer data. Create customized views of each client based on what’s important to you. Find, filter, tag, and track your contacts, projects, and payments to keep things organized.
- Simplify estimates and invoicing. Thryv’s do-it-all software helps you secure jobs faster and get paid quicker by letting customers approve estimates, sign invoices, and make payments online.
- Manage all your social media from one location. Create compelling content from pre-written templates and post to all your accounts from a single dashboard.
- Put an end to clutter. Thryv’s document storage software makes it easy to store, share, request, and organize documents online.
- Run smarter marketing campaigns. Thryv delivers AI-powered recommendations and real-time analytics that help you build and manage smarter campaigns. Get tools for creating landing pages, enhancing local listings, tracking offline marketing, and improving SEO for small business.
Why customers love Thryv
Tens of thousands of small business owners trust Thryv to help them attract new customers, simplify admin tasks, bridge communication gaps, and grow their businesses. Whether you’re looking for software for a chiropractic office, fitness studio, HVAC company, landscaping firm, or medical practice, you’ll find everything you need to run your business more easily on Thryv’s platform.
With Thryv’s all-in-one solution, a single login gives you access to all the tools you need throughout the day. You can access Thryv email marketing software – and every other application – on your laptop, desktop, mobile phone, or tablet. Thryv offers support 24/7 from client care specialists who are experts at handling small business challenges with the tools on the Thryv platform. With Thryv, your business information and customer data are always protected by advanced encryption technology and customizable account access tools.
