Win more customers with Google Business Profile optimization
When you’re running a small business, your Google Business Profile is one of your most important tools for connecting with customers and building your online presence. Your Google Business Profile lets you manage how your local business appears on various Google products like Google Maps and Google Search, and it’s a key part of how Google determines where you rank when people search for businesses like yours.
Fortunately, this powerful tool on the world’s largest search engine is completely free. All you need to do is claim and optimize your profile – which is easier said than done. Google Business Profile optimization involves a lot of information, frequent updates, and constant attention. Yet, when you’re wearing a lot of hats and managing dozens of priorities, it can be hard to find the time to do Google Business Profile optimization well.
That’s where Thryv can help. As a do-it-all platform for managing small businesses, Thryv offers easy-to-use Google Business Profile optimization tools that automate tasks and simplify the process of managing your profile. With Thryv, you can take advantage of all the benefits of this powerful tool with a lot less time and effort.
How to boost your Google Business Profile ranking
The higher your business ranks on a Google search, the more likely you are to convert interested prospects into paying customers. Here are some tips for Google Business Profile optimization that can help to raise your ranking.
- Ensure your profile is filled out. Be sure to fill out all the information on your Google Business Profile – Google wants as much information as possible when determining how high to rank your business on a Google search.
- Be accurate and consistent. Google considers lots of things when determining your search ranking, including your information on other business listing sites. Any discrepancies in the details about your company across different directories will likely hurt your ranking. That’s why it’s important to be as consistent as possible when providing and updating your information on all the business listing sites.
- Tell your story. The lead copy in your Google Business Profile is written by Google rather than you. However, you can tell your own story in the “From the Business” section, which usually appears below the reviews section. This is where you can let potential customers know what they’ll love about your business.
- Add new photos often. Customers are 42% more likely to get directions to a business if the Google Business Profile includes pictures. Adding photos to your profile gives customers a better sense of who you are and what they can expect. Be sure to upload new photos or rotate photos every week, as this will impact your ranking positively.
- Choose relevant categories. Categories are the way that Google matches the products and services you offer to the things that customers are searching for. Be sure to choose accurate, relevant categories, and to limit your choices to five categories max.
- Post content frequently. Social posts on your Google Business Profile are another way to engage viewers and improve your rankings. Posts let you position your company as an expert in your category and provide important information and updates about your business. Be sure to post often, since Google Posts disappear after seven days.
- Collect reviews. Posting reviews on your Google Business Profile is essential for winning the trust of both customers and Google. Ask every customer to post a review, giving them a link that makes it easy. It’s also important to respond to both positive and negative reviews.
While this kind of Google Business Profile optimization is essential for winning customers, it can also be incredibly time-consuming. That’s where Thryv can help.
Google Business Profile optimization with Thryv
Thryv’s platform is packed with tools and software solutions that help small businesses to communicate effectively, manage day-to-day tasks efficiently, and attract more customers to grow the business. From automated scheduling software and CRM tools to automated email and reputation management features, our all-in-one platform provides solutions for virtually every aspect of your business.
Our Google Business Profile optimization service is just one of the tools we offer for managing all your online listings with less effort and more automation. Our service helps you claim and manage your listing so you can more easily get found, booked, and recommended online.
With Thryv, you can:
- Claim your profile: Build, claim, or transfer your Google Business Profile quickly from a single screen. Since Thryv is a Google Premier Partner, we can remove the time-consuming verification process and eliminate the wait time to get your profile up and running.
- Lock down your details: Our service will help you complete your profile with comprehensive and consistent information so customers and search engines can find the information they need.
- Update your profile easily: With Thryv, you can manage Google Business Profile optimization from one dashboard, automatically sending updates to make sure you have a complete, attractive profile.
- Get more results with managed services: Our Google Business Profile Managed Service offers daily management and optimization of your listing by our team of experts. Our specialists align your profile and calls to action with your website to enrich content, enhance engagement, boost local rankings, and convert more customers.
Along with Google Business Profile optimization, Thryv’s online listings software can keep your information complete, accurate, and consistent across 60+ other business sites, including Yelp and Facebook. We also offer automated tools for asking customers for reviews and monitoring the comments they post online so you can respond quickly.
The power of an all-in-one solution
Along with Google Business Profile optimization and software for managing listings and reviews, Thryv provides comprehensive tools for communicating with customers and staff, streamlining marketing efforts, and putting back-office work on autopilot.
By combining multiple, comprehensive business tools on a single platform, Thryv helps you:
- Save money. Thryv’s affordable, predictable monthly subscription fee is a lot less than the cost of buying, installing, managing, and constantly updating a dozen individual business applications.
- Work efficiently. With all the tools you need each day available on one platform with one login, you won’t need to constantly move between different platforms and browser windows or repeatedly log into multiple applications over and over.
- Automate tasks. Automating routine tasks and workflows is the key to managing your business more easily. With an all-in-one solution like Thryv, it’s easy to automate processes that cross multiple areas of your business – like when your customer database needs information from an invoice to send an automatic payment reminder to a customer by text and email.
- No IT team needed. Getting a dozen different applications to work together and share data seamlessly would normally require an IT specialist. In contrast, all the software on Thryv’s platform is designed to operate seamlessly together and lets data flow effortlessly throughout your business.
- Baked-in security. It’s easy to set and enforce a security system when all your software solutions reside on the same platform. On the other hand, when you’re managing a handful of point solutions, it’s not uncommon to experience significant security gaps.
- One call for support. With Thryv, you can get answers to questions or resolve issues by calling a single number for support.
Why customers choose Thryv
Tens of thousands of businesses across the country rely on Thryv to operate more efficiently and successfully. From moving business software and roofer software to invoicing software for pest control and scheduling software for realtors, Thryv’s solutions help small businesses in virtually every industry.
As a cloud-based solution, our software is available on any internet-connected device – mobile phone, tablet, laptop, or desktop. That means you’ll always have your business tools at your fingertips, whether you’re at work, on the road, at home, or with a client. Our software integrates easily with popular productivity apps like QuickBooks, Gmail, Indeed, and Zoom, so you and your team can keep working with the tools you already know while exploring everything Thryv can do. We also offer unlimited support 24/7 from customer care teams that have a deep understanding of Thryv’s technology and the challenges faced by small businesses like yours.
