How to manage your business on Google
When it comes to finding customers for your small business, it’s hard to beat Google, which has more than 85% of search engine market share worldwide1. Features like Google Business Profile and the Google Local Pack can be a gold mine for small businesses looking for customers. But because your competitors are also relying on these same tools, you’ll need to carefully manage your business on Google in order to stand apart from the crowd.
Thryv can help. As a do-it-all platform offering solutions for small business, Thryv provides a variety of tools to optimize your Google Business Profile, increase your search engine rankings, improve your online presence and optimize your website for local search.
What can Google do for your business?
Google offers several features and tools that can make a huge difference in your business prospects.
Google Business Profile
Google Business Profile is a free service that presents your business information in a handy listing when people search for your business or for the products and services you offer. Your Google Business Profile (formerly known as a Google My Business profile) must be carefully managed and constantly updated to increase your rankings in Google’s algorithm.
Local 3 Pack or Map Pack
The Local 3 Pack is the three top local business listings that most closely match a user’s search. Appearing in the Local 3 Pack is a fantastic opportunity to get your business in front of customers who are looking for what you offer and who are ready to buy.
Google Posts
You can create social media style posts right on your Google Business Profile. Through regular posting, you can provide searchers with detailed information about your business. Including photos, descriptions and calls to action is a great way to keep content fresh, which can improve your search rankings.
Reserve with Google
Google’s reservation service allows customers to reserve a table or book a service appointment directly from within a Google Business Profile.
Business Profile Performance
This analytics tool provides data on how many people viewed your listing, how and where they found it, what actions they took after viewing, and any other action such as requesting directions or clicking on a Google post.
To manage your business on Google with these tools and others, you can rely on solutions and expertise from Thryv.
Manage business on Google with Thryv
Thryv is an end-to-end solution that delivers all the tools you need to manage nearly every aspect of your business with greater organization and efficiency. From strengthening your social media profile to accepting online payments and nurturing customer relationships, Thryv helps you transform your business while minimizing time and effort.
Thryv offers a number of solutions that help to manage business on Google.
Google Business Profile optimization
Thryv’s Google My Business optimization service does all the heavy lifting for you when it comes to optimizing and tending to your Google Business Profile. Use Thryv’s tools to ensure you have a complete, attractive profile and to update it as often as you need, working from a single dashboard. Optimizing your Google Business Profile can also increase your chances of landing in the Local 3 Pack.
Online scheduling
Thryv’s online appointment scheduling tool gives customers the ability to request appointments anytime, day or night, freeing your staff from needing to spend the day making appointments on the phone. This Thryv feature also integrates easily with Reserve with Google, allowing customers to book appointments or make reservations directly through your Google Business Profile.
Online presence
With Thryv, you can sync your business information across 40+ listing sites, helping to keep your data consistent in local citations, which can help with your Google rankings.
Reputation management
Thryv’s customer reviews software helps you generate more five-star reviews, which can have a positive impact on your ranking in Google. Thryv automatically requests reviews from your customers at opportune times and notifies you when comments or reviews are posted. Thryv can also help you respond to reviews within one business day, even when you lack the time to do it yourself.
Social media
Thryv’s social media tools let you create content and build posts in a central location, publishing content to Google and other social accounts with a few clicks. You can even create content ahead of time and let Thryv publish it automatically at the times when it will have maximum visibility.
More solutions from Thryv
In addition to tools that help manage your business on Google, Thryv offers solutions for many other areas of your business.
Marketing automation
Use Thryv’s email and text automation software to trigger targeted campaigns based on user behavior or send one-off announcements such as birthday greetings or promotional offers. Use Thryv’s pre-built campaign templates to develop content, then configure your campaigns, turn them on and let Thryv send personalized messages to each customer at the optimal time.
CRM
Upgrade your contact lists to a powerful CRM system that gives you a customizable view of your leads and clients. Track contacts with tags and fields that are tailored to how you work. Develop nurture campaigns that turn leads into customers. Stay in touch with customers automatically and set reminders so you’ll never forget to follow-up.
Customer portal
Give customers a place online where they can log in to schedule appointments, make payments, share documents, and communicate with your team.
Customer communication
Use a central inbox to communicate with customers via their preferred channel – email, text or social media. View all messages to and from each customer in a single thread, no matter where the message came from.
Document storage and sharing
Securely request, store and share documents with contacts online. Allow users to edit documents while Thryv automatically keeps track of the latest version.
Sales and payment
With online invoicing from Thryv, you can invoice clients via email and text to get paid faster. Give customers more convenient options for making payments and booking packages of services in advance. Scan credit cards with your mobile device and accept payments anywhere, at any time.
Why customers love Thryv
Trusted by over 40,000+ business owners, Thryv offers all the features you need to manage your small business in one place.
- Business tools wherever you need them. Access Thryv’s solutions from any location, on any device – mobile phone, tablet, laptop or desktop. With Thryv, the tools you need to run your business are always at your fingertips.
- One login and one dashboard. Thryv lets you manage your business on Google and everywhere else without needing to login to multiple apps all day long or bounce between different platforms and browser windows.
- Solutions that work with your favorite tools. Thryv integrates seamlessly with the software, productivity tools and platforms your team is already using – QuickBooks, PayPal, WordPress, Zoom, Gmail and many more. That means you don’t have to give up the tools you’re already familiar with as you implement solutions from the Thryv platform.
- Strong data protection. Cutting-edge encryption technology and customizable account access ensure that your customer information and business data are always safe and secure.
- Unparalleled support. Thryv is the only small business software that offers personalized set up and support from small business specialists. With experts available 24/7, you can always get expert help when you need it.
1 https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines
