Marketing automation

Simplify your business with marketing automation solutions

When you’re running a small business, marketing is one of those essential tasks that can feel like a never-ending chore. From coming up with ideas for marketing campaigns to sending text and email marketing messages and keeping track of results, the sheer amount of work involved in marketing your business gets overwhelming fast.

That’s where marketing automation software like Thryv can help. By automating marketing tasks, you can maximize the quality of your campaigns while minimizing the time it takes to manage them. Marketing automation tools help you create more compelling content, personalize emails and texts for each contact, send messages at exactly the right time, and automatically track the success of each campaign to help you continually improve your efforts.

Thryv provides marketing automation software as part of a do-it-all platform for managing small businesses. With Thryv, you get all the tools you need to market your small business like a pro while dramatically reducing the time it takes to execute campaigns.

The benefits of marketing automation

A marketing automation solution like Thryv offers lots of advantages over managing manual processes and performing tasks by hand.

• Improved efficiency: The right marketing automation solution can help you create effective campaigns by using templates and ready-to-send messages that you can customize for your purposes. By taking care of tasks in seconds that would normally take hours by hand, automation software also dramatically improves efficiency.
• Personalized communications: It’s hard to maintain a personal touch in communications as your business grows. Marketing automation software makes this easier by automatically customizing each message for each customer.
• Consistent customer experiences: An automated system will never forget to send a thank you note, a follow-up message, or an appointment reminder. As a result, you can consistently deliver the kind of customer experiences that result in increased loyalty and customer satisfaction.
• Increased sales: With marketing communications that reach each customer at the right time, you’ll inevitably see more conversions, boost sales, and increase revenue through opportunities for upselling and cross-selling.
• Satisfied employees: Automated solutions free your staff from the routine and tedious tasks of sending and tracking marketing communications. As a result, they’ll have more time for the kind of work that keeps them engaged and makes them feel valued.
• A wealth of data: Automated software tracks every message sent, opened, and clicked on as well as every successful conversion and sale. This data can instantly reveal insights into the most effective messaging for each audience segment and how you can improve every aspect of marketing to increase sales.
• A more effective sales pipeline: With marketing automation software, you can establish nurture campaigns that slowly but surely encourage prospective customers to take the next step toward a sale or engagement with your business. With automated drip campaigns, you can automatically send periodic emails and texts with personalized messaging based on how each customer has responded to previous communications.

Marketing automation solutions from Thryv

On a single platform, Thryv combines all the software small businesses need to run more smoothly and attract new customers. From invoicing software for locksmiths and business software for plumbers to moving business software and roofing business software, Thryv delivers value for small businesses in nearly every industry vertical.

With a marketing automation platform like Thryv, you can automate many of the routine but important tasks that are incredibly time-consuming when managed by hand.

• Personalize content: Thryv automatically customizes templates that you’ve created to send personal messages to each customer. Let your communications with customers reflect their preferences, demographics, and history with your business.
• Send messages at the right time: Set up trigger-based campaigns to send messages to customers ahead of an appointment, just after a sale, on birthdays and anniversaries, or when you haven’t heard from them for a month or two.
• Update your online listings: Thryv will automatically synchronize your business information across 60+ listing sites to boost your online presence and help customers find you faster.
• Analyze and segment your customers: Thryv’s analytics delivers loads of information about your audiences, allowing you to segment them into groups for more targeted communication.
• Update your social accounts from one dashboard: Social media tools let you manage all your social accounts from one place. Create compelling content from templates ahead of time and let Thryv automatically post content when it will have the most impact.
• Build your library of reviews and testimonials: Thryv can automatically ask your customers for reviews, provide them with convenient links for leaving comments, and notify you when their comments are posted.

More software solutions from Thryv

Marketing automation is just one of the many features of Thryv’s powerful platform. Additional solutions are organized in three centers of productivity.

Thryv Command Center helps minimize the complexity of communicating on multiple channels. Centralized Inbox gives you one screen where you can view and respond to messages from 12+ channels, including email, text, DM, web chat, and phone. Instantly connect with staff members using TeamChat. Phone, video calling, and video chat capabilities – including a free dedicated phone line – are all centralized on a single platform.

Thryv Business Center helps you save up to 20 hours of work each week by streamlining processes and automating tasks. Customers can schedule appointments online with appointment booking software and self-service options on a client portal. Estimating and invoicing software lets you get approved and paid faster while giving customers more ways to pay. A powerful CRM keeps all your customer details organized. Online document storage makes it easy to share, request, and store files digitally to eliminate paper clutter.

Thryv Marketing Center simplifies the tasks of running marketing campaigns and connecting with your audience. A website builder makes it easy to build and maintain a mobile-friendly site. Real-time analytics provide insights to help you run more effective campaigns and get more from your marketing budget.

Why choose Thryv?

Thryv provides small businesses in every industry with the tools they need to manage their day-to-day more efficiently.

With Thryv, you get:

• An easier experience: Thryv’s comprehensive platform lets you access all the tools you need from one dashboard with one login. That means you can stop moving between multiple platforms throughout the day or logging in repeatedly to the same applications.
• Integration with other software: From Gmail and QuickBooks to Zoom and Constant Contact, Thryv integrates easily with the productivity apps you already know and love.
• Business tools at your fingertips: As a cloud-based solution, Thryv is available on any internet-connected device at any time, so you’ll always have your business tools with you wherever you go.
• Advanced security: Thryv’s software protects your sensitive business information and client data with advanced encryption and customizable account access controls.
• Unlimited support: With Thryv, you get all the help you need, no matter when you need it. A team of small business specialists are available 24/7 to offer technical expertise and answer questions.