Marketing automation software

Find customers faster with marketing automation software

Marketing is a critical priority for your small business, but it can also feel like a neverending chore. When you don’t feel energized by tasks like writing marketing copy, personalizing messages for each customer, sending hundreds or thousands of emails, and updating spreadsheets with marketing results, marketing automation software can definitely help.

Marketing automation solutions perform in seconds what it normally takes minutes or hours to do by hand. Automation technology also improves the accuracy of your communications and the effectiveness of your efforts. As a result, you may quickly achieve higher sales, more satisfied customers, and deeper insight into how best to market your services to each of your audience segments.

As a do-it-all software solution for managing small business, Thryv offers marketing automation software that dramatically improves results, simplifies marketing management, and minimizes the time required to deal with marketing each week.

What you can do with marketing automation software

Marketing automation software allows you to create marketing templates for various messages and audience segments, and then leave it to your software to automatically customize each message and send it at the right time.

For example, you might rely on your marketing software to automatically send the following messages:

  • A welcome email to every new customer, scheduled to go out right after their first purchase.
  • Promotional emails with offers, discounts, and updates, sent to customers who have indicated interest in certain products or services.
  • Birthday greetings sent to each customer on their special day.
  • A follow-up email two weeks after a purchase or visit to make sure the customer was satisfied with their experience.
  • Text messages about openings in your schedule in the next 48 hours, sent to customers who have opted in.
  • Automated text and email reminders sent to customers ahead of their schedule appointments.
  • Periodic messages about new products and services, personalized for customers based on their purchase history or expressed interests.
  • Emails with tips, how-to-guides, and seasonal advice sent to customers who have indicated interest in specific topics.

The right software may also automate tasks like posting content on social media and generating analyses of your marketing efforts.

Marketing automation software from Thryv

Small businesses run better on Thryv. From business software for plumbers and roofer software for scheduling to marketing software for nonprofits and moving business software for invoicing, our solutions help small businesses in every industry to attract new customers, scale operations, and bridge communication gaps.

Our marketing automation software lets you dramatically improve results while minimizing the time and effort required to manage communications.

With marketing automation software from Thryv, you can:

  • Build customer loyalty: Engage customers with personalized messages that reflect their interests and purchase history. Automatically offer birthday greetings or remind customers that they haven’t stopped by in a while.
  • Send messages at the right time: Set up trigger-based campaigns that send personalized messages to each customer at times you determine, based on actions they’ve taken and purchases they’ve made – or when they haven’t been in touch for a while.
  • Boost sales: Automatically send limited time offers and promotions or recurring, pre-scheduled messages with information and discounts on new products and services.
  • Create compelling content: Our library of customizable email and text templates let you quickly create effective messages. Personalization features help customers feel extra special, while powerful call-to-action buttons lead to better results.
  • Increase sign-ups: A promotional widget customized for your website lets customers quickly opt into email and SMS lists. Collect emails and phone numbers in a stress-free way – without having to worry about legal mumble jumble.

Additional solutions from Thryv

In addition to marketing automation software, the Thryv platform features comprehensive tools for managing nearly every aspect of your business.

Communications
Thryv Command Center offers Centralized Inbox, which consolidates messages from 12+ channels. Instead of using different platforms to check email, send texts, answer DMs, manage web chats, and return voicemails, Thryv simplifies everything by letting you do it from one screen. TeamChat software makes it easy to instantly connect with individual employees, small groups, or your entire team.

Administration and management
Thryv Business Center puts office work on autopilot, helping you save up to 20 hours a week by spending less time pushing paper. A powerful customer database (CRM) lets you connect easily with customers to drive repeat business. Online estimates and invoices help you process approvals faster and get paid quicker. Automated appointment scheduling software lets customers book their own appointments online, minimizing telephone calls and phone tag. Social media management tools let you post to all your accounts from one dashboard. Thryv also offers online document storage, a client portal, and tools for managing your online reviews.

Marketing
Thryv Marketing Center makes it easy to run ads, improve your online presence, understand your audience, and get more from your marketing budget. Create a mobile-friendly website with a powerful website builder. Run smarter marketing campaigns with real-time analytics that show you the best way to reach your audience. Automatically update your business listings on 60+ sites to boost your online presence and help customers find you faster.

Why Thryv?

Thryv helps tens of thousands of small businesses find more customers, run more efficiently, keep everything organized, and communicate more easily. With Thryv, you get:

  • Access everywhere. Thryv puts the tools you need to run your business at your fingertips –wherever you go. As a cloud-based platform, Thryv is available everywhere, on any device: mobile phone, tablet, laptop, or desktop.
  • Integrated tools. Thryv works seamlessly with dozens of popular apps like Gmail, QuickBooks, Zoom, Indeed, and many more. That means you and your team can keep using the tools you love while adding Thryv to your workflow.
  • A do-it-all solution. Stop spending your day repeatedly logging in to multiple applications. With Thryv, a single login gives you access to all the tools you need during the day.
  • Unlimited support. Get the help you need 24/7 from a team of specialists who have both technical savvy and small business know-how.
  • Advanced security. Data encryption and customizable account access controls keep your information safe and your customers’ data secure.

Marketing automation software FAQs

Your marketing automation software questions, answered.

What is marketing automation software?

Marketing automation software is a technology that lets businesses automate and streamline their marketing tasks and workflows. It enables companies to efficiently run marketing campaigns across multiple channels, including email, social media, and websites with minimal manual effort. Marketing automation software can improve marketing efficiency, personalize customer interactions, nurture leads, and ultimately drive business growth.

What are the advantages of all-in-one small business software?

All-in-one solutions are typically more cost-efficient than buying, installing, managing, and updating multiple individual software applications. Additionally, while it may require a lot of effort to get a variety of individual applications to work together and share data, the software solutions on an all-in-one platform are designed to integrate and exchange data seamlessly.

What is Thryv?

Thryv is a do-it-all platform for managing small businesses that offers comprehensive tools for communicating with customers, managing day-to-day tasks, and growing the business.