Drive more traffic with search engine optimization tools
When customers are searching online for small businesses like yours, search engine optimization (SEO) is the key to standing out from competitors and boosting your rankings on search engine results pages. Standard search engine optimization practices include tasks like using certain keywords that allow webpages to be found more easily and acquiring more positive online reviews to encourage search engines to rank you more highly.
While search engine optimization can be highly effective at enhancing your presence online, it can also be a time-consuming chore. That’s where Thryv can help. As an all-in-one platform for managing small businesses, Thryv offers tools that simplify search engine optimization and make it easier for customers to find you online.
The latest trends in search engine optimization
Search engine optimization is a constantly evolving discipline. Here are a few of the latest tactics to improve your rankings on search engine results pages:
- Improve your schema markup. Schema markup is something you add to the HTML code for your website that helps search engines understand the content on your site. For example, Google uses schema markup to create knowledge boxes and interactive FAQs on search results pages. Spending a little time enhancing your markup can yield big dividends with search engines.
- Pay attention to Google’s Core Web Vitals Report. This report shows how well your website performs in areas that Google finds important. Core Web Vitals include how responsive a page is for users, how long it takes a page to load, and how much the page changes unexpectedly as it loads. Optimizing your website for Core Web Vitals can help improve your rankings on Google and other search engines.
- Design a mobile-friendly site. Since many customers will view your website on a smart phone or tablet, it’s critical that your site provides a mobile experience that’s similar to what users will see on a desktop or laptop.
- Position yourself as an authority. Google ranks sites more highly when they demonstrate expertise, authoritativeness, and trustworthiness. You can cultivate these traits on your website by creating high-quality, well-researched content that’s authored by recognized experts in your field, maintaining transparency of author information, and cultivating more positive online reviews.
- Claim local listings. Local business listings like Google Business Profile, social channels, and online directories are one of the most effective ways to connect with customers. Claiming and optimizing your entry on the sites shows search engines that you’re serious about engaging with customers.
- Update old content. Revisiting and updating older content at least once a year can also help to boost your rankings.
- Provide quality content. Search engines can tell when users are not impressed with the content on your website. Writing quality content will keep users engaged longer, signaling to search engines that your website is worth a visit.
Search engine optimization with Thryv
Whether you want to find more customers, manage your day-to-day more easily, or streamline communication, Thryv’s do-it-all solution for small businesses has you covered.
Thryv’s search engine optimization tools include:
- A website builder. Thryv’s website builder lets you create a modern, mobile-friendly website that’s optimized for search.
- Enhanced local listings. Online listings tools help build trust with customers and search engines by ensuring your information on business directories is up-to-date, consistent, and fresh.
- Marketing management tools. Thryv Marketing Center offers comprehensive tools for managing and optimizing your digital marketing efforts, including search marketing and search engine optimization.
- Reputation management software. Thryv makes it easy to build a library of online reviews and testimonials – essential to SEO for small business. Thryv automatically asks customers for reviews at the best times and notifies you when they post comments online so you can reply quickly.
More small business software from Thryv
Along with search engine optimization tools, Thryv offers solutions for managing nearly every aspect of your business more efficiently.
- A unified inbox. Thryv’s Centralized Inbox combines messages from 12+ channels on a single screen so you can communicate more easily.
- TeamChat. Instantly update team members to keep everyone in the loop.
- Automated scheduling. Let customers view your calendar online and book their own appointments. Thryv automatically sends appointment reminders ahead of time.
- Automated emails and texts. Send personalized emails and texts to the right person at the right time with email and text automation software.
- A powerful CRM. A CRM database keeps all your customer information in one place and lets you organize and tag customer records in ways that work best for you.
- A customer portal. Give your customers a secure, online location where they can communicate with your business, access account information, make payments, upload documents, or schedule appointments.
- Social media management tools. Manage all your social accounts from one screen. Create content from a library of templates and stock images.
- Online document storage. Securely store, share, and request documents online to eliminate paper clutter.
- Estimates and invoicing. Generate estimates and invoices in seconds. Send them to customers via text or email with links that allow them to approve and pay quickly to accelerate your cash flow.
- Digital payments. Give customers more ways to pay, and process and track payments quickly from anywhere.
- Offline marketing. Track outdoor marketing phone leads and measure and optimize offline marketing campaigns.
Why Thryv?
Tens of thousands of small businesses nationwide trust Thryv to help manage their daily operations, communicate with customers and staff, and grow the business. From marketing software for real estate agents and practice management software for dentists to scheduling software for groomers and social media software for consultants, Thryv’s solutions help small businesses in every industry to run more smoothly.
As a cloud-based platform, Thryv makes your software tools available anywhere you go on any device – laptop, desktop, tablet, or mobile phone. Thryv integrates easily with the apps you already use – including QuickBooks, Zoom, Gmail, PayPal, HubSpot, and many more. A single login lets you access the tools you need all day long – no more moving between different applications or platforms. Your Thryv subscription includes unlimited support 24/7 from client care specialists who are experts both in Thryv’s technology and in solving the challenges of small businesses. And you never have to worry about security with Thryv – your files and your customers’ data are protected with advanced encryption and customizable account access controls.
