Growing your small business with search marketing
When you’re running a small business, search marketing is one of your best friends. Encompassing both paid ads (search engine marketing, or SEM) and organic search (search engine optimization, or SEO), search marketing is designed to get your business to appear prominently when customer search online for the kind of products and services you offer.
Managing SEM and SEO for small businesses is a somewhat technical and time-consuming task which is likely to get pushed to the back burner on busy days. And since every day is likely jam-packed when you’re running your own small business, the right search marketing tools can help you reap the benefits of search marketing without investing a ton of time.
As a do-it-all platform for managing small business, Thryv offers search marketing tools that automate many of the tasks involved in running a strong search marketing campaign. With Thryv, you can enhance your business listings, build a search-friendly website, and garner more positive reviews to improve your online presence and search engine rankings.
The power of an all-in-one solution
When considering software to manage search marketing, you’ll find lots of individual “point” solutions that can manage search efforts well. You also find all-in-one solutions like Thryv which combine search marketing tools with comprehensive software for other aspects of your business.
Here’s why the all-in-one approach offers more advantages:
- Reduced costs: The costs can add up quickly when you have to buy, install, manage, and upgrade a different software solution for every part of your business. With an all-in-one platform like Thryv, your only cost is an affordable monthly subscription fee.
- More productivity: An all-in-one platform lets you log in once to access all the tools you need throughout your day. When you’re working with multiple applications, you constantly have to move between platforms, copy and paste data, and log in and authenticate over and over.
- Easy automation: Automating processes is essential to small businesses. That’s a simple task with an all-in-one solution where software is designed to work together seamlessly and data flows easily to each application. That’s not necessarily the case with software that comes from a dozen different vendors.
- Streamlined support: When you’re having a problem getting multiple point solutions to work together, it’s hard to pin down the problem let alone know which vendor’s support number to call. With an all-in-one solution like Thryv, you always have one point of contact to sort out any issues and get answers to your questions.
- Strong security: Creating and enforcing security policy for data that crosses multiple applications can be challenging. With an all-in-one platform, security is built into the product to eliminate any security gaps.
Search marketing tools from Thryv
Thryv delivers comprehensive, automated software solutions for managing small businesses. From marketing software for restaurants and scheduling software for real estate agents to roofer software for managing social media, Thryv’s solutions support small businesses in every area of industry.
Thryv makes it easy to successfully manage search marketing efforts. Thryv’s search marketing tools include:
- Marketing campaign management. Make smarter, data-driven decisions with tools for managing search engine marketing campaigns and search engine optimization efforts. Use real-time analytics to see what’s working well and where you can improve.
- Website builder. Create a modern, search-friendly website that elevates your online presence and drives new business. Optimize your site for search by adding the right keywords, URLs, meta titles, links, tags, and other search-friendly information.
- Review management. Collect more positive reviews from customers by automatically asking at the right time and including convenient links that allow them to easily leave comments. Monitor reviews in real time across major platforms so you can respond promptly to both positive and negative feedback.
- Enhance business listings. Update and synchronize your business listings across 60+ sites, building trust with customers and search engines. Add customer reviews to online directories to stand out in searches. Easily manage your Google Business Profile to ensure your business appears on local search maps. Enhance your listings with valuable information to boost your search rankings.
A comprehensive platform
Along with search marketing tools, Thryv’s do-it-all platform provides solutions for bringing more efficiency to every area of business. Thryv software is organized in three centers of productivity.
Thryv Command Center offers a centralized inbox with one screen where you can view and respond to messages from all your channels: email, text, DM, social, web chat, phone, and more. Stay in touch and instantly update staff with TeamChat. Centralize phone calls, video calls, and video chat on one platform, and get voicemail transcriptions delivered to your Centralized Inbox.
Thryv Business Center delivers tools to manage your admin tasks more easily. Let customers book their own appointments online with automated scheduling tools. Use text automation and email marketing automation software to automatically send personalized messages to customers and prospects at the right time. Create estimates and invoices online, send them via text and email, and allow clients to approve and pay them online as well. Accelerate cash flow with digital payment software that gives customers more ways to pay. Offer clients self-service options on a secure online portal. Simplify social media by posting to all your accounts from one dashboard. Eliminate paper clutter and file cabinets with online document storage.
Thryv Marketing Center lets you create, execute, and monitor campaigns with ease. Build smart advertising campaigns across multiple channels. Track the success of offline marketing and outdoor efforts. Optimize your website with heat maps that reveal which pages your customers engage with most. Improve efforts over time with real-time analytics.
Why Thryv?
Thryv’s cloud-based software offers a more effective way to run any small business. Whether you want to find more customers, simplify your day-to-day, or tame communication chaos, Thryv’s all-in-one platform has you covered.
With Thryv, the tools you need to run your business are accessible wherever and whenever you need them, on any device – mobile phone, laptop, tablet, or desktop. Thryv integrates easily with the software you already use like QuickBooks, Gmail, Facebook, and MailChimp. A single login gives you access to all the tools you need to manage your day – no more jumping from one platform to another and reentering passwords over and over. Thryv offers unlimited support 24/7 and keeps your data safe and secure with advanced encryption and customized account access controls.
