The benefits of social media for small business
Social media is everywhere today – making it an essential tool for small business owners. In fact, it’s been estimated that 200 million social media users visit at least one business profile every day.i
However, like most small business owners, you may be wondering where you’re going to find the time to create content, draft posts and make sure they end up on the right platforms. That’s where Thryv can help. As a do-it-all business management platform, Thryv delivers tools to simplify social media for small business, allowing you to connect with customers on the social platforms they value most.
What social media can do for small businesses
Small business social media marketing is one of the most effective ways to find new audiences and stay connected to existing customers. With the right social media tools for small business, you can:
- Deliver social proof of your business value. For small business, social media validates the value of your products and services. When you have several hundred customers following your posts and liking your content, it provides the proof that other consumers need to give your business a try.
- Boost brand awareness cost-effectively. One of the biggest values of social media for small business is the way it can amplify your brand through connections your customers have with other consumers. When someone views your social post and likes it, comments on it or shares it, their friends and followers are more likely to your content as well, increasing your reach and brand awareness.
- Understand your customers – and your competition. Monitoring social media is one of the easiest ways to do market research on your potential customers and your competitors. By monitoring data about who engages with your business, you can make more informed decisions about the types of content to post and the best way to reach your audience. Additionally, monitoring posts of your competitors’ and their customers can help you identify ways to compete more effectively. For example, if you see customers complaining about a competitor’s service, you can respond with messages about the superior service your customers receive.
- Drive traffic to your website. While most social platforms are designed to keep visitors on their sites, there are several ways that social media for small business can drive traffic back to a website. Sharing teasers of exclusive content through blog posts and videos can pique the interest of your followers. Engaging customers in Q&A sessions can drive traffic to your FAQ pages. And promoting special deals or providing discount codes exclusive to each social site may convince users to check out your website.
The key to successful social media for small businesses is regularly creating engaging posts. That’s where Thryv can help.
Solutions for social media for small business from Thryv
Thryv is an end-to-end platform that delivers everything you need to run your business in one place. From software for invoicing and payment processing to customer relationship management and social media management for small business, Thryv provides tools to simplify tasks and automate processes so you can get more work done in less time.
Thryv’s social media tools for business let you create, post and manage social content like a pro.
One dashboard for multiple social accounts
With Thryv, you can connect your Twitter, Instagram, Facebook and LinkedIn accounts and publish content from one place, simplifying your social media tasks.
Schedule and post on your timeline
For small businesses, managing constant social media posts can be overwhelming. Thryv lets you stay connected without getting bogged down by your social channels. Create and schedule content in advance, letting Thryv identify the best times for posting to maximize visibility.
Gain instant inspiration
Constantly coming up with new social media marketing ideas for small business can be a chore. Thryv’s library is packed with more than half a million posts you can customize for your business. In seconds, you can update our pre-written posts with content about your products and services, so you’ll never run out of things to say.
Put our team to work
With a full-service social media upgrade, our content team can handle the heavy lifting of creating and executing a small business social media plan. We’ll write unique content for your business each month and use boosting algorithms to increase your influence and audience.
More ways to connect with customers
Along with social media for small business, Thryv offers solutions that can help you reach new customers, nurture existing ones and boost your online profile.
Google Business Profile optimization
Thryv’s optimization service helps you claim and manage your Google Business Profile so customers can find you more easily to engage your services or buy your products.
Online presence management
Thryv can help you sync your business information across 40+ listings sites, increasing the trust consumers and search engines have in your company. With Thryv, you can also promote your brand online with a custom website that keeps your business as visible as possible with top search engines.
Marketing automation
Text and email marketing automation software lets you trigger targeted campaigns that deliver one-off announcements or that nurture customer relationships with timely messages and offers. A massive library of ready-to-send texts and emails takes the headache out of creating content.
Reputation management
With Thryv, you can see what customers are saying the second they post online, responding within 24 hours even when you’re too busy to do it yourself. Pre-built templates simplify the task of asking for reviews at the perfect time, and competitive analysis shows how your reviews stack up against your nearest competitors.
Why choose Thryv?
Thousands of small business owners turn to Thryv for the tools they need to manage their businesses more effectively. With solutions that address challenges in nearly every aspect of the business, Thryv delivers the capabilities small business owners need to find customers, manage their work, get paid faster and build a positive reputation online.
As a do-it-all platform, Thryv lets small businesses avoid the pitfalls of deploying a collection of point solutions that require users to move back and forth all day between different applications and platforms, importing and exporting data and entering multiple usernames and passwords. With Thryv, you can enter data in one application, and it will be immediately available in every other tool. You can use Thryv anywhere, on any device – smart phones, laptops, tablets and desktops. Cutting edge encryption and custom access controls ensure that your data and your customers’ information is well-protected. With unlimited customer service available 24/7, you can quickly resolve issues or get answers to your questions about social media for small business and other Thryv tools.
