The benefits of social media management for small business
Social media sites are all about making connections with people – which makes them ideal for businesses seeking to connect with customers. In fact, nearly 25% of small businesses consider social media to be their most successful digital marketing tool.i An effective small business social media plan can help you build awareness and trust, reach new prospects and nurture relationships with your existing customers.
However, effective social media management for small business can be quite time-consuming. As a small business owner, your daily to do list is probably already a mile long. That’s why Thryv offers social media tools for small business that help you streamline tasks, consolidate efforts and deliver a steady stream of compelling posts for your target audience.
New features on social media platforms
One of the most challenging aspects of social media management for small business is staying up-to-date on the latest trends. Social media platforms are constantly evolving, introducing new features that can improve small business social media marketing.
Short-form video
Short-form video content is highly popular with social media users – 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.ii This is great news for small businesses, as users don’t expect video on social platforms to have high production values. In fact, footage shot with a smart phone can add authenticity to a behind-the-scenes video and reveal the human side of a business connection.
Social commerce
Over 50% of Millennials and Gen Z’ers believe that social platforms are better than search engines for discovering new products. That makes it easier to increase sales by allowing customers to purchase products from within their favorite social apps. If you’re selling products, you’ll love features like Facebook Shops and Instagram Checkout. For service-based businesses, Facebook’s Book Now feature lets customers schedule appointments from within your business page on Facebook.
User-generated content
User-generated content is content about a brand or a product that’s created by regular people. Two statistics show why this type of social media coverage can be incredibly valuable: 90% of customers say authenticity is important when choosing brands, and 60% of people feel that user-generated content is the most authentic form of content.iii To encourage user-generated content, small businesses can focus on delivering exceptional service, going the extra mile and engaging with patrons in ways that stand out from competitors.
With everything else on your plate, it can be tough to stay on top of the latest developments in social media. That’s where Thryv can help.
Thryv: social media management for small business
Thryv provides an end-to-end platform that features solutions for managing nearly every aspect of your small business. From marketing and social media to invoicing and payment processing to customer relationship management, Thryv delivers all the tools you need to find customers, manage your workload, get paid faster and build your business reputation.
Thryv is dedicated to improving social media management for small business in several ways.
Consolidated accounts
By connecting your Facebook, LinkedIn, Twitter and Instagram accounts on Thryv, you can publish content, video, photos, and links to all your social media pages with a single click. Thryv simplifies social media management for small business by making tools available on any device, at any time.
Scheduled posts
Creating content and scheduling posts in advance takes the pressure off your social media efforts. Build your posts on your own schedule and let Thryv automatically post content at the times that will maximize visibility.
Customizable content
When you’re at a loss for ideas for your next post, Thryv offers a library packed with more than half a million pre-written posts that can be customized for your business. We can also analyze posts of your competitors to spark social media marketing ideas for small business messaging that will keep you in the running for customers.
Metrics at your fingertips
The Thryv dashboard lets you track your likes, views, shares, reach and other metrics from one place. You can also identify the times of day when users are most engaged on each social platform, so you can post content when it’s most likely to be seen.
Full-service upgrade
Thryv offers a full-service social option that lets you engage followers and fans with comments and replies written by Thryv’s content team. When you want to improve the quality of your social presence while minimizing effort, our team can write unique content each month and use boosting algorithms to grow your influence and audience.
The latest trends
Thryv’s content team issues weekly updates that discuss everything new and impactful in social media management for small business – including the latest features and rollouts on each platform that small business owners can take advantage of.
Do-it-all solutions for small business
Along with social media tools for business, Thryv offers lots of additional tools for simplifying tasks and automating processes in nearly every aspect of your business.
- Thryv invoicing software lets you issue estimates and invoices on the go, while our payment solutions give customers more payment options so you can get paid faster than ever before.
- Appointment scheduling tools let customers request appointments online anytime, day or night.
- Marketing automation technology automatically triggers campaigns and one-off messages to help you reach your audience at the right time with the right message and never forget to follow up with contacts.
- Thryv CRM tools upgrade your contact lists with detailed insights and a customizable view of your leads and customers, helping you build stronger relationships over time.
- Thryv online presence tools can sync your business information across 40+ listing sites – including Google Business Profile – to make it easier for customers to find you, book services, buy products and leave reviews online.
- Document storage and sharing software eliminates the clutter of paper files while making it easier to securely share and edit important documents with clients.
- Thryv’s reputation management solutions let you take control of and protect your reputation online, generating reviews and responding to comments from a single dashboard.
- With customer communication tools, you can stay in touch with customers on their preferred channel – text, email, social and more – while tracking messages from a single inbox.
Why Thryv?
The Thryv platform is a seriously powerful end-to-end solution for managing the daily workload of a small business. As a do-it-all solution, Thryv lets business owners and employees log in once an access all the tools they need to run the business. Thryv’s solutions are available from any location, on any Internet-connected device. The Thryv platform integrates easily with popular business tools like QuickBooks, PayPal, Stripe, Square, Gmail and many others, so owners and employees don’t have to abandon their favorite tools and workflows to take advantage of Thryv’s technology. Powerful encryption technology and custom access controls ensure that customer data and business information is kept safe and secure. Unlimited, 24/7 support from small business specialists makes it easy for business owners to get the help they need any time of the day and any day of the week.
i https://visualobjects.com/digital-marketing/blog/scope-of-digital-marketing
ii https://www.wyzowl.com/video-marketing-statistics/
iii https://www.thryv.com/blog/2022-social-media-trends/
iv https://www.pewresearch.org/internet/fact-sheet/social-media/
