Reach more customers with text marketing
When it comes to communicating with your customers, it’s hard to find a more effective channel than text messages. Since customers must opt into your text marketing list, your messages are more likely to be well-received than direct mail or email blasts. A whopping 98% of people will read a text within two minutes of receiving it, creating a captive audience for your text marketing messages.i
The key to effective text marketing is choosing an automated system that sends the right message to each customer at exactly the right time. That’s where Thryv can help. As a do-it-all software platform for small business, Thryv combines text marketing tools with many other solutions for customer communication and software for running nearly every aspect of your business.
How to build customer loyalty with text marketing
Regular communication with customers is the best way to build loyalty, and text marketing is an extremely effective tool to do just that. These best practices can help you build stronger relationships while keeping everything legit.
Get the go ahead
Since sending marketing texts to people without their permission is illegal, you’ll need customers to opt into your text marketing list. A platform like Thryv makes this simple with automated messages and requests.
Keep it short and sweet
A text message should take no longer than a few seconds for your recipients to read. Don’t include high-res images or extra-long links. If you want a response, provide a short URL that customers can easily click on.
Less is more
Don’t overwhelm your customers with messages. Sending too many texts in a short period of time is a surefire way to get customers to opt-out. One message per week is a good rule of thumb for text marketing messages, excluding appointment reminders.
Let customers return the message
If you’re going to invest time and resources in text marketing, go all in. Rather than sending messages from a “no-reply” number, use one that allows people to respond to ask questions and confirm details. This extra bit of communication is a great way to build stronger relationships.
Get personal
Personalizing your text messages with first names and other details lets customers know how much you value them. Sending messages on birthdays and offering discounts on their preferred products and services is another way to help your customers feel special.
Choose the right time
Make sure you’re sending texts at a time that customers can read them. Messages sent during morning and afternoon rush hour or late at night are more likely to be irritating than helpful.
Automated text marketing software from Thryv
Thryv offers an automated text marketing solution as part of a comprehensive software platform for managing your small business. With Thryv, you get everything you need to communicate more effectively, manage your day-to-day more efficiently, and grow your business faster.
Thryv’s business software makes automated text marketing a breeze. With tools on the Thryv platform, you can:
- Automate text marketing. Once you create text marketing templates, Thryv will automatically personalize them for each customer and send them at the best time. Send appointment reminders to prevent no-shows, thank you texts after purchases, promotional offers targeted to each customer’s preferences, and coupon codes that let you track the success of each campaign.
- Create compelling messages – even when you’re fresh out of things to say. Choose from a massive library of customizable text marketing templates. Tailor your messages for specific audiences and schedule them in just a few clicks.
- Unify text marketing with other channels. Thryv’s unifies your text marketing messages with email, voicemail, DMs, and messages on other channels.
- Keep customer details organized. Thryv’s text marketing tools are connected to Thryv’s CRM system, making it easier to track the details and activity of each customer and prospect.
- Track your text marketing success. A marketing dashboard delivers real-time analytics and AI-powered recommendations for your text marketing campaigns and all your marketing efforts.
What else can you do with Thryv?
Along with text marketing software, Thryv offers tools for simplifying and organizing every aspect of your business.
Thryv Command Center lets you centralize all communications in a unified inbox. You can view and respond to emails, texts, DMs, calls, and web chats from a single screen. Thryv even transcribes all your voicemails and delivers them to your inbox, letting you quickly find and reference information in audio messages. View a complete history of customer communication across every channel. Use TeamChat to keep team members on the same page.
Thryv Business Center helps you save up to 20 hours a week. Track every customer detail in a powerful CRM system, let customers schedule appointments online, simplify document management, respond to reviews quickly, and automate marketing campaigns. Simplify social media management by posting to all accounts from one location. Let customers access account information and self-service tasks online in a secure client portal. Improve cash flow with a superior payment processor for small business.
Thryv Marketing Center helps you manage complex marketing and advertising campaigns with less effort so you can focus on growing your business. Run smarter campaigns on every channel. Optimize your Google Business Profile and automatically update your local listings on 60+ listings sites. Create landing pages for paid ads in minutes with convenient templates. Get real-time analytics about what you’re doing well and where you can improve. Use AI-powered recommendations to get more from your marketing budget.
Why customers love Thryv
From software for daycares and tools for dogwalkers to apps for dentists and software for fitness studio owners, the Thryv platform helps tens of thousands of small businesses find customers faster, work more efficiently, keep everything organized, and communicate effectively.
With Thryv, you get:
- Anywhere access. Thryv puts the tools you need to run your business at your fingertips – no matter where you go. As a cloud-based platform, Thryv is available from any location, on any device: mobile phone, tablet, laptop, or desktop.
- Comprehensive solutions. Stop logging in to multiple applications over and over. With Thryv, you can log in once and access the tools you need all day long.
- Integrated tools. Thryv works seamlessly with dozens of popular applications like Gmail, QuickBooks, Zoom, Yext, Indeed, and many more. That means you and your team can keep using the tools you know while adding Thryv to your workday.
- Unmatched support. Access unlimited support 24/7 from a team of specialists who have small business know-how as well as technical savvy.
- Advanced security. Data encryption and customizable account access controls keep your information safe and your customers’ data secure.
i https://www.Thryv.com/blog/customer-loyalty-text-marketing-techniques/
ii https://www.Thryv.com/blog/texting-tactics-customer-clicks/
