12 Best Roofing Websites for Small Businesses

Do you want to raise the roof on your roofing website? (I’m sorry, I couldn’t help but make that joke.) But seriously — your website should work as hard as you do. Whether patching leaks or installing new roofs, your site should make it effortless for customers to find you, trust you, and book your services.

A great roofing website isn’t just about looking good — it’s about making it easy for potential customers to:

• Schedule services without hassle
• Get instant quotes
• Build trust with easy-to-find testimonials, photos, and contact information

We’re diving into some of the best roofing websites to discuss what they’re doing right and how you can do the same for your business. Then, we’ll share actionable tips to help you improve your website and turn more visitors into customers. Let’s get started!

1. Houston Roofing & Construction

It’s hard to pick just one standout feature of the Houston Roofing & Construction website – but if I had to, it’d be the “Instant Roof Quote” button. When you land on the homepage, you can fill out your info and get an estimate hassle-free. Plus, the site makes seeing service areas, financing options, and insurance claims easy. It has an organized and clean navigational menu that makes jumping from one section to the next efficient and straightforward. 

What We Like:

• Instant roof quote feature
• Service areas are immediately viewable
• Easy-to-find financing and insurance claim information
• Simple call-to-action for scheduling a service

2. Roofer Chicks

Roofer Chicks’ website is all about storytelling, and it nails it. You get a real sense of the company’s personality, which immediately builds trust with potential customers. Testimonials are front and center, so you can easily see what others say about its work. If you’re looking for a company that emphasizes relationships, this site makes that crystal clear.

What We Like:

• Testimonials are easy to find
• Instant quote feature
• Chat option for quick communication
• Simple call-to-action for scheduling

3. Roof Repair Specialist

A great blog can set a company apart, and Roof Repair Specialist does its right. Most roofing blogs are outdated or unhelpful, but this one is packed with helpful information. A link on the homepage directs visitors to the blog, which says, “Have questions? Read our blog.” Plus, all the essentials — roofing types, service areas, and past projects — are present, too. This site does a great job of packing a lot of information on one page in a clean and organized way.  

What We Like:

• The blog is informative and well-promoted
• Simple scheduling process
• Showcases past projects
• Clear service area details

4. Precision Roofing & Waterproofing

Appearing at the top of Google’s search results isn’t an accident — you have to format your site for SEO and conduct keyword research. Precision Roofing & Waterproofing does this for its site, increasing its visibility. 

The homepage prominently displays service areas, making it easy for customers to see if they’re covered. It also signals to Google that this brand operates in different locations. So, when someone searches for a roofer in southern California, this website has a better chance of showing up in those search results. 

What We Like:

• Service areas clearly highlighted
• Large, easy-to-find quote button
• Quick booking process

5. All About Roofing Repair & Installation

All About Roofing Repair & Installation’s website focuses on building social proof. Social proof is important for roofing companies because roofs are an expensive purchase. You want to ensure you go with the right company before spending your money. 

Scrolling down the home page, you’ll find a large section where the company boasts its 5-star rating on Yelp and Angi (previously Angie’s List). The site also showcases discounts and makes it easy to get a free quote. Lastly, it makes good use of pop-up advertisements, which appear when you scroll to the bottom of the page. 

What We Like:

• Prominent customer reviews
• Clearly displayed discounts
• Easy-to-find free quote option
• Service areas listed on the homepage

6. Pacific Roofing Systems

On Pacific Roofing Systems’s website, one of the first things you’ll notice is its list of services. You can immediately search and see if this company can do what you want. Then, if you have more questions, you can review past projects at the before-and-after photo gallery. These photos help customers visualize their services, reassuring them of the company’s expertise. 

What We Like:

• Extensive before-and-after photo gallery
• Services clearly listed
• Prominent reviews section
• Easy-to-request quotes

7. J.L. Ray Company

J.L. Ray Company wants you to know it does more than just roofing. Its “Additional Services” section highlights its versatility, making it a go-to for construction needs beyond roofing.

Another thing we like about the homepage is the “featured project” section. It features a video of a recent project the company worked on. That adds credibility to the brand and shows the type and size of projects that the company can take on. 

What We Like:

• Additional services are well-highlighted
• Simple quote request process
• Service areas clearly listed

8. Chicago Flat Roof Company

If you love a good deal, this site ensures you see them immediately. Discounts and deals are prominently placed on the homepage, making it easy for potential customers to take advantage of offers and savings. Customers can also find reviews and service areas and quickly fill out a form to get a quote.

What We Like:

• Discounts and deals are easy to find
• Customer reviews are displayed upfront
• Clearly listed service area
• Quick quote request process

9. Fraser & London Roofing Services

Although an FAQ section might not sound exciting, Fraser & London Roofing Services considers it essential. It answers common questions upfront, saving customers time and reducing the need for phone calls. The Fraser & London website also makes it easy to find previous projects and request quotes.

What We Like:

• Comprehensive FAQ section
• Simple quote request process
• Past projects gallery
• Customer reviews are prominently displayed

10. NY Roofing

NY Roofing’s homepage is a powerhouse of information. Here, you can get a free estimate, chat with the team, and view special offers (24/7 services at an affordable price). The chat is one of the best features because you don’t have to call to schedule an appointment – you can do everything from the chat interface. 

What We Like:

• Chat option for easy communication
• Clearly displayed free estimates
• Informative blog
• Easy-to-navigate past projects gallery

11. HER Roofing

HER Roofing builds trust by telling its story in a personal way. The homepage has an extensive backstory section, and you can even listen to the owner on the company’s podcast. She answers questions about roofing and shares stories from her experiences on-site. 

HER Roofing’s website has a simple booking process, solid reviews, and an informative blog. It’s a winning combination for almost any service-based website. 

What We Like:

• Personal storytelling builds trust
• Easy appointment scheduling
• Blogs and podcasts add value
• Prominent customer reviews

12. Chase Roofing

Chase Roofing wants you to know that the company is involved with its community. On the homepage, you’ll learn about its involvement in the “My Safe Florida Home” program, which helps homeowners protect their homes against hurricanes for an affordable price. 

You’ll also see pictures of staff helping with local charities and a list of upcoming events they’ll be at to support the community. This charitable focus helps potential customers feel good about working with a company that wants to give back and help its community.

What We Like:

• Strong community focus
• Team photos add a personal touch
• Easy-to-book appointments
• Service areas are clearly displayed
• Reviews prominently featured

Tips for Best Converting Roofing Websites

Want more leads and appointments from your website? Here are five must-follow tips for creating a roofing website that actually converts visitors into paying customers.

1. Tell your story.

Customers connect with authenticity, not just a generic business page. People want to know who they’re trusting with their home. Share how your business started, your core values, and what differentiates you from the competition. Use videos, behind-the-scenes photos, or a short bio about the owner and team. A great story builds an emotional connection, which leads to trust — and trust leads to more bookings.

2. Make it easy to get a quote and schedule an appointment.

Your website’s main job is to turn visitors into customers. If people have to hunt for your contact information or fill out long, complicated forms, they’ll bounce faster than a loose shingle in a windstorm. 

Make your call-to-action buttons (like “Get a Free Quote” or “Schedule an Appointment”) big, bold, and impossible to miss. Offer multiple ways to book — whether it’s an online form, a clickable phone number, or even a live chat option. The fewer steps it takes, the more customers you’ll get.

3. Highlight positive reviews.

Word-of-mouth marketing is everything in roofing. Potential customers want proof that you’re reliable, professional, and do high-quality work. Display customer testimonials front and center, ideally with photos or videos. If you’ve got a five-star rating on Google, Yelp, or Angi, don’t be shy — show it off. Social proof reassures new customers that they’re making the right choice by hiring you.

4. Promote your unique offerings.

Why should someone choose you over the dozens of other roofers in town? Maybe you offer eco-friendly roofing options, 24/7 emergency repairs, or a free annual inspection with every installation. Whatever makes your business stand out, promote it on your site. A dedicated “Why Choose Us” section can help reinforce your value and turn skeptical visitors into loyal customers.

5. Be informative.

Customers don’t always know what they need regarding a roofing purchase, so your website should be a resource — not just a sales pitch. A well-organized FAQ section, educational blog posts, and detailed service pages can answer common questions and position you as an expert in your industry. When people feel informed and confident, they’re much more likely to pick up the phone and call you.

By following these tips, you’ll create a roofing website that looks great and works hard to convert visitors into paying customers. A solid website is one of the best investments you can make in your business — so make it count.

Best Roofing Website Templates

There are several roofing website templates to help you design your website. The template you use will depend on your needs and website builder, whether Thryv, WordPress, Squarespace, or another. My favorite two templates are below.

1. Improved Outdoor Maintenance Template

This is an excellent template for your roofing website because of its simplicity. It focuses on showcasing your work with a beautiful photo while making it easy to get a quote or request an estimate.

Source

2. Avendo Construction Template

Another excellent option is the Avendo Construction template. It allows you to include a lot of information on the site while keeping the design clean and sleek.

Source

Build Your New and Improved Roofing Website

A well-designed website is key to attracting and converting customers. Whether you focus on trust-building, service transparency, or ease of booking, these examples and tips can help you create a standout roofing website.