Move over PageRank, it's time for RankBrain: Google's new AI

Google has been quietly, for the past few months, interpreting about 15% of its search results a day through its new...

New Nielsen Survey Reveals Key Marketing Insights

According to a recent Nielsen survey with a global reach, the population sector known as the millennials (those between ages...

Target Your Loyal Customers with Customer Match

"Go where your customers are." Every business owner has heard it, but it's not always the easiest advice to follow when...

Keeping Loyalty Programs Relevant

Loyalty programs continue to show healthy growth, increasing by 26 percent to 3.3 billion members in 2014, according to a...

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